Tag: Digital Marketing Skills

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Increase Your Profits and Time Freedom with Outsourcing

Increase Your Profits and Time
Freedom with Outsourcing

Abstract: This article lists the 10 skills and 10 Arenas of Digital Marketing. It then describes 3 Profiles of Entrepreneurs looking to outsource tasks, their avatar description, pain points, and what they need to be more profitable online. Outsource creative, repetitive, and mundane tasks … to focus on your customer.

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Digital Marketing consists of 10 Skills exhibited in 10 Digital Marketing Arenas.

The 10 Digital Marketing Skills

The 10 Skills needed in a Digital Marketing project for the success of an Entrepreneur are:

  1. Business Consultancy: Niche & Avatar clarity, Mission, Vision, Strategy definition, and alignment
  2. Content Creation: writing, marketing (copywriting), freelancing – all types of content
  3. Digital Design: logo, book covers/video/podcast thumbnails/ visuals.
  4. Mastery over Media: written spoken visual audio-visual like Books/Videos/Podcast/Visuals
  5. Flywheel Funnel: Design of Flywheel Funnel. Refer to the article “What You Get When You Outsource the Whole Flywheel Funnel” at digitalmarket.com
  6. Analytics & Optimization: Keywords, competitor analysis, SEO, analytics
  7. Marketing: Organic, Paid Ads, Social Media, Shout Outs from Influencers,
  8. Tools & Automation: Refer to the list of tools that Zapier & Pabbly integrate
  9. Community Building: Learning Management Systems, Offline, and online Meetups, Private Forums, Paid Memberships
  10. Multiple Streams of Income: Affiliate Marketing, requests for Shout Outs, Speaking Calendar.

Outsourcing & Freelancing belong both to Skills and Digital Marketing Arena where the above 10 Skills get used. As they use multiple skills, let’s put them as an Arena.

The 10 Digital Marketing Areas

  1. Website for online presence: consists of a website, Google My Business (GMB), and Blog
  2. Landing Pages to Give Gifts: email list building
  3. Paid Ads to Contact new clients: FB/IG Ads, Google Ads, LinkedIn Ads
  4. Let’s Connect to Nurture: stay in touch with Email, SMS, WhatsApp, Telegram, Bots, Mighty Networks, FB Groups, Membership Hubs, etc.
  5. Analytics to Optimize Spends: Google Analytics, Google Search console
  6. Social Media Marketing to Create Influence: IG, FB, Twitter, YouTube, LinkedIn, Podcast, Pinterest, Tumblr, etc.
  7. Author to Establish Authority; Automate for Personal Freedom
  8. Upsell to Generate MSI
  9. Outsourcing: Request for the job to be done by Gigster
  10. Freelancing: Expert who takes up Gigs requested by the EntrepreneursRefer article “Digital Marketing Gigs: Tasks that can be outsourced by Entrepreneurs to a Virtual Assistant, Freelancer, or Gigster” by Dr. Naseem Mariam, digitalmarket.com

3 Types of ENTREPRENEURS

  1. Professional I2C,
  2. Solopreneur B2C,
  3. Entrepreneur B2B, {agency will follow one of B2C or B2B depending on their end client}

Type 1: Professional – Individual to Customer I2C

A Professional has the key advantage that he/she is clear of the niche: sub-niche identification may not be very clearly defined.

3 states of current online status: no presence or basic website, an advanced website with the creation of email list creation, social media. At dm.com we need to focus only on the current state of online presence: Nil / basic & advanced

And what their desired state is:
Phase 1: basic website and Google My Business (GMB);
Phase 2: Phase 1 and Email, SMS, WhatsApp, telegram marketing, squeeze and
Phase 3: Phase 2 and Social Media Marketing, blog, coach, tribe building

Pain points: no reliable funnel of customers; no promotion events; income varies from day to day; sometimes overflow, other times trickle; no proper channel to collect testimonials; lost contact with past customers and no retargeting, no announcements of events.

Current marketing scenario: word of mouth, referrals from previous customers, doubtful, and lag time is huge. Few Ads in newspapers paid no consistent or effective use of social media channels; customer list is maintained manually along with customer issues and how it was handled or resolved

Desired state 1:

  1. 5-page website {i.e. home page, services available, tools used, testimonials, about us, contact us, training material, housekeeping pages like confidentiality, privacy}
  2. use Paid Ads,
  3. drive traffic to book a free consultation (this is the only lead magnet).
  4. Create an email list from the manual case studies,
  5. Categorize with different tags one each for type of issue solved,

Desired state 2:  as in State 1 and multiple squeeze pages with lead magnets, email autoresponder; special events for birthdays.

Desired state 3: all in state 2, use all types of SMM; 4 or 5 lead magnets; all mastery:  email SMM, lead gen, automation, affiliate, multiple streams if passive income, coach, tribe building; blitz marketing every month once or twice.

Type 2: Solopreneur – Biz Brand to Customer B2C

Current state: Good presence on any one social media platform. Not on multi-social media channels. Does not have Google My Business, website, and does not have a professional email id. No consistent growth strategy, absence of long-term vision, mission, or purpose of service. May have 1 or 2 members on his team.
Desired state: Mission, Vision, and Strategy are all aligned. Plans the content calendar for the next 3 months or at least 30 days ahead. He outsources tasks to a team of Gigsters for fast execution, A/B testing, analysis. Quick to adapt new strategies to move ahead.
Pain Points: Has a DIY attitude. Spends a lot of time and money learning multiple skills all at once, gets overwhelmed and frustrated. Does not act on what was learned. No thought of getting an ROI. The purchase of tools is without strategy buys more than one tool for the same purpose. No clear idea of niche, micro-niche, avatar, or keywords. Gets diverted by every shining object and scatters his money and efforts.
Current marketing scenario: Good in one SM (Social Media) channel. No systematic presence in multiple channels. Uses paid Ads but not optimized. Has one or max of 2 lead gen squeeze pages. Collects data but does no analysis and corrective strategies deployed. Not very successful in generating organic traffic. Not enough keyword research, often no clear Mission, Vision, and strategy
Desired state 1: Niche identified (Mission, Vision, Strategy, 60-minute elevator pitch, target avatar, keywords, Competitor analysis). Minimal website, organic and paid traffic optimized for a set of keywords, good presence in at least 3 SM channels. Conducts regular blitz events every month. Gets ROI fast: earn more than your monthly expenses. Earn a net income to cover total operating costs including the cost of paying your Mentors, monthly payments for tools, website.
Desired state 2: All items of desired state 1. Author of at least 3 books, blog very active, Social Media Marketing at least 6 out of 9 channels active and growing. At least one option in each of the 10 DM Arenas has been addressed and working fine. Testing the options and ready to scale up.
Desired state 3: Good fully organized social media content calendar. Multiple streams of Income. Regular webinars with healthy flywheel funnels. Fully automated systems to take metrics-based business decisions. Good fully filled flywheel funnels give continuous monthly income. Double comma Club. Always scaling, improving, growing depth, and width to the funnel. All 8 SM channels activated. All 4 of the keep-in-touch is ongoing.

Type 3: Entrepreneur – Brand to Companies B2B

Current state: Good presence in 4 out of 9 SM platforms, an influencer in at least 2.

Desired state: ready to scale. Wants to outsource repetitive tasks, creative tasks to free up time to focus on the Think Tank. May use a few key people. This team would be more efficient with expertise in new tools and techniques. The ideal situation would be a new product from the flywheel funnel every 3 or 6 months.

Pain Points: Lots of firefighting scenarios slow down progress. Wants to free up time by outsourcing the content on blogs and social media. Needs to regularly optimize for SEO, enhance existing content posted. Regular suggestions to improve flywheel funnel strategies based on analytics. Mastermind teams of experts can create the quantum leap to scale up.

Current marketing scenario:  Flywheel funnel working fine; yet can optimize. Needs constant monitoring and alertness to sustained negative trends. Upgrade the pictures, audio, and videos.

Desired state 1: Identify and Plug the gaps in the leaky bucket. Firefighting events decrease. Then help define strategies that enhance and upgrade Operations of the flywheel funnel.

Desired state 2: Scale-up each of 10 DM pieces and 10 Skills every month or every quarter or half-yearly.
Desired state 3: Address all 10 pieces of the DM funnel and 10 Skills. Mastermind teams are composed of in-house staff and Gigster experts. Regular discussions for maintenance, analysis, and identify the next set of improvements. This ensures a continuous increase in sales and profits.
Ryan Deiss 90-day Predictable Growth Plan

Courtesy: Ryan Deiss’ “90-Day Predictable Growth Plan”

Summary

Read this article before you outsource your Digital Marketing tasks. You can describe clearly to your Gigster where you are and where you want to go. The Gigster / Freelancer and the Entrepreneur / Outsourcer now quickly have a common vision.

Additional Reading:

1. Abdullah Karadia, Article “Why be a freelancer?”

About the Author: Dr. Naseem Mariam loves to heal people. Her mission is to help super-busy over-worked housewives and executives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best mentally and physically.

As a freelancer, her areas of expertise are Content Creation, Systems Testing & Business Consultancy esp. to align a company’s Mission, Vision, and Strategy to their systems design. Her first career for 24 yrs., was in the IT industry testing systems, in-house Faculty & Project Management. Author of articles and books on Health, Wellness, and Lifestyle since 2001. For Lifestyle and Health/Wellness tips, visit her blog at https://serenewellness.coach and connect with her at LinkedIn and @dr.naseemmariam

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4 Steps To Become A Smart Prosperous Expert

4 Steps To Become A Smart Prosperous Expert

By Dr. Naseem Mariam

Abstract: You know you are a Smart Prosperous Expert at something when you complete the task quickly, with ease and joy – like enjoying an evening walk. Yet the deliverable or outcome amazes the client and your team. Let’s learn the 4 Steps To Become An Expert in Any Field.

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The world loves a Smart Prosperous Expert. A newbie is paid less than an Expert. So, how do you know you are an Expert? An Expert is one who asks questions, does some analysis, and gives a simple, perfect solution to the problem at hand. He does this so effortlessly that you may be fooled. You know you are an Expert at something when you complete the task quickly, with ease and joy – like enjoying an evening walk. Yet the deliverable or outcome amazes the client and your team.

Let’s listen to the story of the Expert Plumber. One day, in a huge mansion one pipe had got clogged and water was not flowing into all the 20 rooms on the north side. An Expert Plumber was called in.  He asked for the house blueprints, studied them for some time, and walked around a few corridors listening and tapping on the pipes. Within ten minutes he located the problem pipe, replaced it, and packed up his tools. He presented the mansion owner a bill for $5000. Astonished, the butler was indignant: “But you worked on only one pipe.”

The plumber said, “$10 for fixing the pipe, and $4990 for locating the correct pipe to fix.” That is the value of a Smart Prosperous Expert in any Field.

So, how can you become an Expert?

It’s a 4-step process. Ever heard of Deming’s PDCA or PDSA: Plan- Do- Check- Act or Plan-Do-Study-Act? This was a sound strategy for the Information Age. Do-Check iterations would be many and finally, only the best solution was implemented. This was like taking a position, taking your own time aiming at the bull’s eye, experiencing a few misses, and then hitting the bull’s eye with a great solution.

Earlier, during the Information Age it was Take position, {Aim, Fire} until Success.
Note: {..} implies a repetitive loop

In the Digital Era we do not have the privilege of shooting at a stationary target. Change is the new normal. The environment keeps changing: today Reels replaces Tik Tok, Google keeps upgrading their SERP algorithms, Facebook changes its Ad rules, a social media platform Instagram gains popularity and the old myspace is forgotten.

By the time we take aim, the target would have moved away, and we would have lost yet another great opportunity. Today, we need to Fire, correct the trajectory of the flying bullet, and ensure it land bulls-eye on the moving target.

There are 3 Phases you go through in your journey towards Expertise in any field:
Newbie, Budding Expert, and Expert.

The 4 stages to become an Expert in any Field

The 4 stages remain the same whatever phase of expertise you may be in. The 4 Stages are: Learn –> {Do + Do + Review} -> Publish & Teach -> Repeat i.e. Learn once more cycle round … until you always hit the moving target.

  1. Learn

Learning Pyramid: Auditory, Visual, Kinesthetic along with average Retention Rates

To pick up speed and avoid “common” mistakes, you need a Mentor and an Accountability Partner. Search for a person who has achieved success in the field you desire to become an expert. Surrender to his guidance if he agrees to be your Mentor. Join his community. Be a contributor. Learn what works and what does not from many peers around you in this safe environment. Find an Accountability Partner to remind, motivate, and cheer each other towards your individual goals.

Why you must have a Mentor

Roles of a Mentor: Advice, Motivate, Train. Goal Tracking. Support, Coaching, Direction, and Success
  • Too much information exists, it leads to information overload and encourages procrastination. You need structure and focus for quick, sustainable results.
  • Mentor has a community that is a safe haven for experimentation, review feedback, and help.
  • Your Accountability Partner prods and challenges you,
  • The Mentor watches over, sets challenges, and provides timely feedback.
  • To get the list of the best resources to use while creating your work: this saves you time, money, and effort.

  1. Do {Do + Do + Review}

You discuss your strategy and calendar with your Mentor and/or his team. Then put in massive action to complete all the tasks.

Why you must have a strategy and work calendar

Plan your work into a schedule. Then mark the Most Important Task MIT. Finish it in 1 chunk of time. Then select the next MIT
  1. There are many avenues to explore, the learning stage is addictive and encourages procrastination.
  2. Practise. Practise. And More Practise. Consistent, Daily Practise is a must.
    “It’s pure habit. I write from probably 7:30 till noon most days.” ~ Stephen King.

Create at least 2 chunks of 2 hours every day and decide which task, if completed, will move you fastest towards your goal of becoming an Expert. This should be your modified lifestyle for always: devote a minimum of 4 hours daily to develop and polish your art in 3-day cycles.

For example, if you want to become an Expert in content writing.
In these 2 time-slots you must do these 3 steps in 3-day cycles:
Step 1: Mind-map or write down the skeleton and Write on any topic

As a Content Writer, write Daily: Journal, Gratitude list, your thoughts on any topic, structured thoughts into articles for blog, chapters, or sections of a book.

Step 2: Write on another topic once more with an outline

Step 3: Polish your writing of days 1 and 2 by doing the following:

  • read it aloud to yourself & rewrite
  • read a lot esp. to get out of writer’s block,
  • use the Hemmingway app & rewrite
  • get it reviewed & rewrite

Another example, if you want to become an Expert in FB Ads: in these 2 time-slots you can Design FB Ads on day 1, design FB Ads on day 2, polish your design with a look into the FB Ads library of competitors

  1. Publish & Teach

You have to publish what you have done, be ready to receive compliments and criticisms. “When you face both compliments and criticisms with the same attitude of gratitude, then you are sure to become an Expert” ~ Dr. Naseem Mariam

Critiques and complaints teach you a lot more lessons and trigger your thoughts towards continuous improvements. The key here is to develop un-shakeable self-esteem and faith in your calling to be an Expert in your chosen field.

Content Calendar Sample for a week. For a Content Writer with different task types

You could repeat “I am enough. I am awesome. I love my work. Work relaxes me. I love myself and am happiest when working. I am an Expert in my field”. These affirmations are commands to the unconscious 80% of your brain that usually lazes around doing nothing. Put it to work. Say your affirmations at the beginning of every hour that you are at work in the field you want to be an Expert in.

Why you must Publish

You are now familiar with using your work calendar. Enhance it now with the dates and times when you will publish your work.

Let us imagine that, as a content writer, every Tuesday at 11 am and Friday at 4 pm you post a new article on your blog, consistently. You send out your newsletter informing your email list about the new blog article posted. Human beings like consistency and persistence. So does Google.

If your audience knows when to expect new content from you, they will visit your blog/website to read it. Google & Social Media Channels loves comments, the earlier the better.

If your clients know that you won’t miss the deadline for sure, you’ll get more work. You can charge a premium and earn more.

Because discipline trumps skill most of the time. And skill + discipline is the surest combination to succeed.
~ Digital Deepak

As soon as you have completed a week of Step 2 ‘Do’ and have at least 2 articles published; you must teach others how you did it. Grow your tribe of believers in your work ethic around you. It’s easier to hold onto a work ethic that is the new normal among your new friends.

Another reason why you need a Mentor and his community. Gaurav Gurbaxani has built just such a marvelous community at https://digitalmarket.com Come on. Hop in. Join us on this happy, rewarding journey towards becoming an expert in your field.

  1. Repeat (same as 1. Learn)

Now that you have mastered discipline with a work calendar and improved your skills using the publishing calendar, you can go ahead and work SMART too.

Next Steps

Customer Avatar Template sample with Goals and Values, Challenges and Pain points, Sources of Information, and Role

You are ready to do the ‘usual’ Digital Marketing steps to find out Market Need:

  • Select your niche, micro-niche, identify your avatar
  • Do the competitor analysis, keywords research
  • We have a great team of experts at https://www.digitalmarket.com who can help you compress time by doing your market research for you. Request for a Market Analysis, top 100 titles for your blog, content writing, FB Ads, etc.

Conclusion

Thus, Discipline + Skill + Market need = SMART Prosperous Expert

About the Author: Dr. Naseem Mariam Ph.D. (Acu) loves to heal people. She helps super-busy, over-worked housewives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best level mentally and physically.

As a freelancer, her areas of expertise are Content writing, Testing & Project Management consultancy. For 24 yrs., she was in the IT industry as a systems Tester, in-house Faculty & Senior Project Manager. She is an author of articles and books on Health, Wellness, and Lifestyle since 2001. Visit her blogs at serenewellness.coach, and bellyboss.in.


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