Increase Your Profits and Time Freedom with Outsourcing

Increase Your Profits and Time
Freedom with Outsourcing

Abstract: This article lists the 10 skills and 10 Arenas of Digital Marketing. It then describes 3 Profiles of Entrepreneurs looking to outsource tasks, their avatar description, pain points, and what they need to be more profitable online. Outsource creative, repetitive, and mundane tasks … to focus on your customer.

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Digital Marketing consists of 10 Skills exhibited in 10 Digital Marketing Arenas.

The 10 Digital Marketing Skills

The 10 Skills needed in a Digital Marketing project for the success of an Entrepreneur are:

  1. Business Consultancy: Niche & Avatar clarity, Mission, Vision, Strategy definition, and alignment
  2. Content Creation: writing, marketing (copywriting), freelancing – all types of content
  3. Digital Design: logo, book covers/video/podcast thumbnails/ visuals.
  4. Mastery over Media: written spoken visual audio-visual like Books/Videos/Podcast/Visuals
  5. Flywheel Funnel: Design of Flywheel Funnel. Refer to the article “What You Get When You Outsource the Whole Flywheel Funnel” at digitalmarket.com
  6. Analytics & Optimization: Keywords, competitor analysis, SEO, analytics
  7. Marketing: Organic, Paid Ads, Social Media, Shout Outs from Influencers,
  8. Tools & Automation: Refer to the list of tools that Zapier & Pabbly integrate
  9. Community Building: Learning Management Systems, Offline, and online Meetups, Private Forums, Paid Memberships
  10. Multiple Streams of Income: Affiliate Marketing, requests for Shout Outs, Speaking Calendar.

Outsourcing & Freelancing belong both to Skills and Digital Marketing Arena where the above 10 Skills get used. As they use multiple skills, let’s put them as an Arena.

The 10 Digital Marketing Areas

  1. Website for online presence: consists of a website, Google My Business (GMB), and Blog
  2. Landing Pages to Give Gifts: email list building
  3. Paid Ads to Contact new clients: FB/IG Ads, Google Ads, LinkedIn Ads
  4. Let’s Connect to Nurture: stay in touch with Email, SMS, WhatsApp, Telegram, Bots, Mighty Networks, FB Groups, Membership Hubs, etc.
  5. Analytics to Optimize Spends: Google Analytics, Google Search console
  6. Social Media Marketing to Create Influence: IG, FB, Twitter, YouTube, LinkedIn, Podcast, Pinterest, Tumblr, etc.
  7. Author to Establish Authority; Automate for Personal Freedom
  8. Upsell to Generate MSI
  9. Outsourcing: Request for the job to be done by Gigster
  10. Freelancing: Expert who takes up Gigs requested by the EntrepreneursRefer article “Digital Marketing Gigs: Tasks that can be outsourced by Entrepreneurs to a Virtual Assistant, Freelancer, or Gigster” by Dr. Naseem Mariam, digitalmarket.com

3 Types of ENTREPRENEURS

  1. Professional I2C,
  2. Solopreneur B2C,
  3. Entrepreneur B2B, {agency will follow one of B2C or B2B depending on their end client}

Type 1: Professional – Individual to Customer I2C

A Professional has the key advantage that he/she is clear of the niche: sub-niche identification may not be very clearly defined.

3 states of current online status: no presence or basic website, an advanced website with the creation of email list creation, social media. At dm.com we need to focus only on the current state of online presence: Nil / basic & advanced

And what their desired state is:
Phase 1: basic website and Google My Business (GMB);
Phase 2: Phase 1 and Email, SMS, WhatsApp, telegram marketing, squeeze and
Phase 3: Phase 2 and Social Media Marketing, blog, coach, tribe building

Pain points: no reliable funnel of customers; no promotion events; income varies from day to day; sometimes overflow, other times trickle; no proper channel to collect testimonials; lost contact with past customers and no retargeting, no announcements of events.

Current marketing scenario: word of mouth, referrals from previous customers, doubtful, and lag time is huge. Few Ads in newspapers paid no consistent or effective use of social media channels; customer list is maintained manually along with customer issues and how it was handled or resolved

Desired state 1:

  1. 5-page website {i.e. home page, services available, tools used, testimonials, about us, contact us, training material, housekeeping pages like confidentiality, privacy}
  2. use Paid Ads,
  3. drive traffic to book a free consultation (this is the only lead magnet).
  4. Create an email list from the manual case studies,
  5. Categorize with different tags one each for type of issue solved,

Desired state 2:  as in State 1 and multiple squeeze pages with lead magnets, email autoresponder; special events for birthdays.

Desired state 3: all in state 2, use all types of SMM; 4 or 5 lead magnets; all mastery:  email SMM, lead gen, automation, affiliate, multiple streams if passive income, coach, tribe building; blitz marketing every month once or twice.

Type 2: Solopreneur – Biz Brand to Customer B2C

Current state: Good presence on any one social media platform. Not on multi-social media channels. Does not have Google My Business, website, and does not have a professional email id. No consistent growth strategy, absence of long-term vision, mission, or purpose of service. May have 1 or 2 members on his team.
Desired state: Mission, Vision, and Strategy are all aligned. Plans the content calendar for the next 3 months or at least 30 days ahead. He outsources tasks to a team of Gigsters for fast execution, A/B testing, analysis. Quick to adapt new strategies to move ahead.
Pain Points: Has a DIY attitude. Spends a lot of time and money learning multiple skills all at once, gets overwhelmed and frustrated. Does not act on what was learned. No thought of getting an ROI. The purchase of tools is without strategy buys more than one tool for the same purpose. No clear idea of niche, micro-niche, avatar, or keywords. Gets diverted by every shining object and scatters his money and efforts.
Current marketing scenario: Good in one SM (Social Media) channel. No systematic presence in multiple channels. Uses paid Ads but not optimized. Has one or max of 2 lead gen squeeze pages. Collects data but does no analysis and corrective strategies deployed. Not very successful in generating organic traffic. Not enough keyword research, often no clear Mission, Vision, and strategy
Desired state 1: Niche identified (Mission, Vision, Strategy, 60-minute elevator pitch, target avatar, keywords, Competitor analysis). Minimal website, organic and paid traffic optimized for a set of keywords, good presence in at least 3 SM channels. Conducts regular blitz events every month. Gets ROI fast: earn more than your monthly expenses. Earn a net income to cover total operating costs including the cost of paying your Mentors, monthly payments for tools, website.
Desired state 2: All items of desired state 1. Author of at least 3 books, blog very active, Social Media Marketing at least 6 out of 9 channels active and growing. At least one option in each of the 10 DM Arenas has been addressed and working fine. Testing the options and ready to scale up.
Desired state 3: Good fully organized social media content calendar. Multiple streams of Income. Regular webinars with healthy flywheel funnels. Fully automated systems to take metrics-based business decisions. Good fully filled flywheel funnels give continuous monthly income. Double comma Club. Always scaling, improving, growing depth, and width to the funnel. All 8 SM channels activated. All 4 of the keep-in-touch is ongoing.

Type 3: Entrepreneur – Brand to Companies B2B

Current state: Good presence in 4 out of 9 SM platforms, an influencer in at least 2.

Desired state: ready to scale. Wants to outsource repetitive tasks, creative tasks to free up time to focus on the Think Tank. May use a few key people. This team would be more efficient with expertise in new tools and techniques. The ideal situation would be a new product from the flywheel funnel every 3 or 6 months.

Pain Points: Lots of firefighting scenarios slow down progress. Wants to free up time by outsourcing the content on blogs and social media. Needs to regularly optimize for SEO, enhance existing content posted. Regular suggestions to improve flywheel funnel strategies based on analytics. Mastermind teams of experts can create the quantum leap to scale up.

Current marketing scenario:  Flywheel funnel working fine; yet can optimize. Needs constant monitoring and alertness to sustained negative trends. Upgrade the pictures, audio, and videos.

Desired state 1: Identify and Plug the gaps in the leaky bucket. Firefighting events decrease. Then help define strategies that enhance and upgrade Operations of the flywheel funnel.

Desired state 2: Scale-up each of 10 DM pieces and 10 Skills every month or every quarter or half-yearly.
Desired state 3: Address all 10 pieces of the DM funnel and 10 Skills. Mastermind teams are composed of in-house staff and Gigster experts. Regular discussions for maintenance, analysis, and identify the next set of improvements. This ensures a continuous increase in sales and profits.
Ryan Deiss 90-day Predictable Growth Plan
Ryan Deiss 90-day Predictable Growth Plan

Courtesy: Ryan Deiss’ “90-Day Predictable Growth Plan”

Summary

Read this article before you outsource your Digital Marketing tasks. You can describe clearly to your Gigster where you are and where you want to go. The Gigster / Freelancer and the Entrepreneur / Outsourcer now quickly have a common vision.

Additional Reading:

1. Abdullah Karadia, Article “Why be a freelancer?”

About the Author: Dr. Naseem Mariam loves to heal people. Her mission is to help super-busy over-worked housewives and executives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best mentally and physically.

As a freelancer, her areas of expertise are Content Creation, Systems Testing & Business Consultancy esp. to align a company’s Mission, Vision, and Strategy to their systems design. Her first career for 24 yrs., was in the IT industry testing systems, in-house Faculty & Project Management. Author of articles and books on Health, Wellness, and Lifestyle since 2001. For Lifestyle and Health/Wellness tips, visit her blog at https://serenewellness.coach and connect with her at LinkedIn and @dr.naseemmariam

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Published by Dr. Naseem Mariam

Dr. Naseem Mariam, an acupuncture doctor for nearly a decade, noticed that her patients achieved faster, long-lasting healing as they incorporated balance in the 7 areas of their lives. Her greatest passion is to teach school/college students, young adults and every patient many simple healing techniques: acupressure, exercise, balanced diets, food supplements and lifestyle habits to increase immunity, get deeper refreshing sleep, balance emotions/mental states, and prevent common diseases. The healing goal of her Healing Associations is one healer in every home all over the world. Prior to her healing practice, Naseem Mariam was a Communication Software Manager and motivational speaker for more than two decades. While in the IT industry she counselled, coached and mentored her IT staff to balance work with pleasure/leisure, schedule time for self, career, relatives and society. The more balance the person had in the 7 areas, the more effective and efficient (s)he was in his technical work. Facebook: https://www.facebook.com/naseem.mariam LinkedIn: https://www,linkedin.com/in/holistichealthcoach/

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