10 Must-have Articles in Freelance Content Creator’s Portfolio

10 Must-have Articles in Freelance Content Creator’s Portfolio

    1. CONTENT WRITING

          i. Listicles {Top 10, 3 simple ways, FAQs using 5Ws+H}
             “Detoxify: Detox Drinks to Reduce Belly Fat & Enhance Immunity
      Other articles available as listed in Blog Map
      ii. How to
               “How to write a 1000+ word article in 3 days: Magic of 3 5 7”
      iii. Email sequence, email courses
       iv. Social Media content
         v. Interviews
              My interview is in Shweta Patel’s book “Mama’s Mission Slim Possible
      vi. Pillar Content
      vii. Reviews of Products / Services, Comparisons
            2 Book reviews for IEEE Software, published in their journals

  1. COPYWRITING
     viii. Squeeze Page
    eNewsletter “Wellness We Love”  
    ix. Landing page
    Home | Your Holistic Health Success Mentor (wordpress.com)
    x. FB Ads, Google Ads

      Also, National Newspapers published articles

About the Author: Dr. Naseem Mariam PhD (Acu) heals people using Alternative therapies for over 10 years now. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in the design and testing of applications and systems, managing large projects for customers worldwide. During 2001–2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an ebook called “Project Serenity – How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”

10 Traits of A Good Team Member

10 Traits of A Good Team Member

Abstract: What ATTRIBUTES do you look for in a team member? What is the mix of attributes, traits, skills, and talents that you should gather into your team?

Here are 10 traits to look out for:

  1. EXCELLENT TECHNICAL COMPETENCE

Business projects require professional skills. If it is a shorter project (3 months) you should have a lot of tasks oriented, good technical experts on board; however, if the project team is large (over 8), the duration greater than 6 months, then having a few SOCIAL oriented people on board would reduce the interpersonal- communications strain from the project team.

  1. GOOD INTERPERSONAL SKILLS

Effective interpersonal communication is vital to the smooth functioning of any task team. COMMUNICATION skills — listening, written and oral, telephone, email — are an absolute must for each member. CONFLICT handling, negotiating skills are an added advantage. You need to know that each team member trusts, supports, and has a genuine concern for other team members.

  1. SHARING GIVING TENDENCY

You want a team member who shares his knowledge and expertise FREELY with team members — shares openly, with honesty and integrity with others regarding personal feelings, opinions, thoughts, and perceptions about problems and conditions. You also want to make sure team members do not engage in one-upmanship. A perfect team member gives of his time, energy, and heart to own and SOLVE the problems that arise during the project.

  1. RESPECTS AUTHORITY

Your aim is a team member who has an aura of AUTHORITY around him — who gains the respect of every team member, and who respects his boss, the Top Management of the organization, and the customers’ managers. A good team member consoles and reasons with other team members and RESOLVES complaints of other team members with patience, understanding, and empathy. Each person needs to understand and is be committed to team objectives.

  1. CARES FOR THE CUSTOMER

A desirable team member is polite to everyone, including the customers. He or she has real CONCERN and thinks of both short-term and long-term benefits from a customer’s viewpoint. Good team members negotiate well with the customer and the company’s top management to ensure less stress and strain for the team.

  1. SELF-RELIANT, HAPPY, POSITIVE PERSONYou want a team member COMFORTABLE with himself — who respects himself and will not become a sycophant (insincere compliment giver, trying to get into boss’ good books insincerely). Good team members are positively charged, full of ENTHUSIASM, and love for their work. They put in an honest day’s work and are willing to cheerfully put in a few extra hours whenever the need arises.
  1. WELCOMES FEEDBACK

A valuable team member encourages feedback on his or her own behavior — then takes the CORRECTIVE and PREVENTIVE actions to ensure harmony, peace, and a joyful environment for project execution.

  1. FINGER ON THE PULSE

He has a finger on the pulse of the teams’ feelings and concerns — he helps to fix the conflicts, NEGOTIATES between conflicting parties, and negotiates a win/win ending. This type of team member is aware of what goes on around him, can sense danger, and steer the team members onto happy solutions faster.

  1. DELIVERING ON COMMITMENTS

You want a reliable, DEPENDABLE person who always keeps his promises and commitments. You need someone who informs both the customer and the boss well in advance when things go wrong — who DISCUSSES the issues and concerns and sets new commitments.

  1. INTEGRITY, HONESTY, AND TRUST

Whatever excellent qualities a person may possess, they are of no use to him or to anyone else when he does not have the integrity of character. Integrity is being true to ONESELF; honesty is being true to OTHERS. He should be trustworthy and trust others with his eyes open. He can evaluate phonies and insincere people a mile away.

References   

Also, view this article at Silicon India Blogs

 About the Author: Dr. Naseem Mariam Ph.D. (Acu) heals people using Alternative therapies for over 10 years now. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in the design and testing of applications and systems, managing large projects for customers worldwide.  During 2001 – 2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an ebook called “Project Serenity – How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”.

Top 10 Qualities of a Great Leader

Top 10 Qualities of a Great Leader

Abstract: A team is as great as its leader. Leaders must guide and inspire effectively, efficiently, effortlessly. Here are the Top 10 Qualities of Outstanding Leaders.

Outstanding Leaders, Great Teachers and Inspiring Parents possess the following 10 Qualities. They guide, mentor and inspire their wards effectively, efficiently, effortlessly and with effervescence. There is a lot of goodwill, confidence, enjoyment, happiness, peace and productivity around these outstanding people.

Here are the Top 10 Qualities of Outstanding Leaders:

  1. Has Personal Integrity Deals Honestly and Gains Trust
    The glue that holds all relationships together including the relationship between the leader and the led is trust, and trust is based on integrity.” ~ Brian Tracy. “Faith in the ability of a leader is of slight service unless it be united with faith in his justice.” ~ George W. Goethals.Honest dealings, predictable reactions, well-controlled emotions, absence of tantrums and emotional blackmails, respect for others all these characteristics help a manager gain the trust of his people. He then becomes the leader of his team.What is the use of conquering the entire world if you have lost your soul? A person without personal integrity cannot predict his own reactions to various situations. Build success from within yourself.

2. Has A Clear Long Vision; Executes 1st Things First; Inspires Others to Action
The very essence of leadership is that you have to have a vision.” ~ Theodore Hesburgh “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” ~ Jack Welch. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ~ John Quincy Adams.

A great leader can visualize the future, to imagine himself already having accomplished his goals and going on to the next set of goals. The further a person can see into the future, the greater his leadership abilities.

The leader directs his actions and that of his team towards the visualized future. The great leader has both vision and discipline to work towards achieving his vision.

Freedom to be your best means nothing unless you’re willing to do your best.” ~ Colin Powell. “Whatever you do may seem insignificant, but it is most important that you do it.~ Mahatma Gandhi. “Be willing to make decisions. That’s the most important quality in a good leader. Don’t fall victim to what I call the Ready Aim Aim Aim Syndrome. You must be willing to fire.” ~ T. Boone Pickens.

The key is to ACT … and to inspire others to action.

“Effective leadership is putting first things first. Effective management is discipline, carrying it out.” ~ Stephen Covey,

Being a mere dreamer will not get results. It is only when the leader disciplines himself and his team to take action with patience and perseverance that sweet fruits can be achieved.

3. Is Positive Enthusiastic Committed; Has Focus-ability.
“The person who sends out positive thoughts activates the world around him positively and draws back to himself positive results.” ~ Norman Vincent Peale.

Having gained the team’s trust, the manager needs to keep them motivated, enthusiastic about the task on hand. The best way that he can do this is by example. Therefore, a manager should be positive and enthusiastic if he wants to become a great leader.

“If you try to catch two hares, you will get none.” ~ Proverb

A great leader knows to focus on the right activities. He communicates, educates, and teaches his group members to focus on the important things. Sometimes he directly tells them what to focus on; at other times he gently leads them towards the right activities.

4. Is Solution-oriented
Creative; Makes Top Management Efficient; Empowers Others
“Don’t find fault, find a remedy.” ~ Henry Ford “Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership.” ~ Colin Powell.

The great leader admits his handles any problem in this manner: He is always innovative & creative in his thinking, encourages and fosters creativity in others, teaches his team to be bold, and take calculated risks.

A great leader focuses on searching for and discussing solutions and does not harp on the reasons for the problem. This solution-oriented thinking results in a feeling of abundance and plenty from which the great leader operates.

This attitude empowers others to think positively and discuss their suggestions a participatory decision-making environment prevails where people are not blamed; nor are victims or scapegoats slaughtered.

Together the team compiles a list of possible solutions. Next, they brainstorm the pros and cons of each suggestion and narrow the list to the 3 most attractive solutions. The top 3 list, along with the pros and cons, will help Top Management to make better decisions faster.

Good leaders make people feel that they’re at the very heart of things, not at the periphery. Everyone feels that he or she makes a difference to the success of the organization. When that happens, people feel centred and that gives their work meaning.” ~ Warren Bennis “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Anonymous. “It’s not empowerment that’s magic, it’s accountability. Give people responsibility and the resource to get something done. Let them understand that they will be held accountable for it, that you are expecting those results, and that they are going to share in the success. Then watch what happens.” ~ Brian Tracy “ Start with the premise that the function of leadership is to produce more leaders, not more followers.” ~ Ralph Nader.

5. Is A Catalyst; Creates Pygmalion Effect; Fosters Self-Motivation
“I am personally convinced that one person can be a change catalyst, a “transformer” in any situation, any organization. Such an individual is yeast that can leaven an entire loaf. It requires vision, initiative, patience, respect, persistence, courage, and faith to be a transforming leader.” ~ Stephen R. Covey. “Treat people as if they were what they ought to be and you help them become what they are capable of becoming.” ~ Johan Goethe “Good leaders make people feel that they’re at the very heart of things, not at the periphery. Everyone feels that he or she makes a difference to the success of the organization. When that happens, people feel centred and that gives their work meaning.” ~ Warren Bennis.

Read the Pygmalion effect live case studies to see this aspect of a teacher’s influence in action. Refer http://www.yale.edu/ynhti/curriculum/units/1985/2/85.02.06.x.html. The leader – team member relationship is discussed at http://www.accelteam.com/pygmalion/index.html .

The final test of a leader is that he leaves behind him in other men the conviction and the will to carry on.” ~ Walter Lippmann “The ultimate leader is one who is willing to develop people to the point that they eventually surpass him or her in knowledge and ability.” ~ Fred A. Manske, Jr.

People love to achieve more than they thought they were capable of. Going through this process of overreaching himself (while in the presence of his leader) just once in his lifetime is very often sufficient to ensure that the staff member acquires the habit of driving himself to greater heights. This leads to self-motivation, removes the dependence on the leader and feeds back into the cycle of excellent performance.

Thus “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

6. Strives for Excellence Always; Is a Transparent Influence
“A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go but ought to be.” ~ Charles A. Cerami “Leadership is the art of getting someone else to do something you want done because he wants to do it.” ~ Dwight D Eisenhower “As for the best leader, the people do not notice their existence. The next best, the people honour and praise. The next, the people fear, and the next, the people hate.” ~ Lao Tzu.

A great leader exhibits excellence in his activities and expects only the best of outputs from others. He will not tolerate slipshod work, negligence, and oversight. He will create an environment where lack of knowledge is bridged through training, mentoring or coaching. Once this is done, he will not tolerate incompetence and carelessness.

You may have noticed attributes 4, 5 and 6 are three phases in the maturing of the leader and his team members. At first in step 4 the manager creates a participatory environment and empowers subordinates, peers and superiors alike. In Step 5, the leader is a catalyst helping to speed up the process of progress and success. Finally, in Step 6, the leader goes completely into the background and his presence is not noticed except as a feeling of security and existence of a safety net.

7. Is a Good Communicator; A Great Negotiator; Nurtures Relationships
“Knowing when to keep your mouth shut is invariably more important than opening it at the right time.” ~ Malcolm Forbes “One of the best ways to persuade others is with your ears by listening to them.” ~ Dean Rusk “The manager asks how and when; the leader asks what and why.” ~ Warren Bennis “Skill in the art of communication is crucial to a leader’s success. He can accomplish nothing unless he can communicate effectively.” ~ Norman Allen “Outstanding leaders go out of the way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” ~ Sam Walton “Management is about arranging and telling. Leadership is about nurturing and enhancing.” ~ Thomas J. Peters “Learn to help people with more than just their jobs; help them with their lives.” ~ Jim Rohn.

8. Is Kind-hearted, Generous and Giving; Serves Others
“Tenderness and kindness are not signs of weakness and despair, but manifestations of strength and resolutions.” ~ Cahill Libran “A good leader takes a little more than his share of the blame, a little less than his share of the credit.” ~ Arnold H. Glasgow.

“When you get right down to it, one of the most important tasks of a leader is to eliminate his people’s excuse for failure” ~ Robert Townsend “Leadership is an opportunity to serve. It is not a trumpet call to self-importance.” ~ J. Donald Walters “All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.” ~ John Kenneth Galbraith “True leadership must be for the benefit of the followers, not the enrichment of the leaders.” ~ Robert Townsend.

“You cannot be a leader, and ask other people to follow you, unless you know how to follow, too.” ~ Sam Rayburn “All veterans know that leadership, at its best, is never autocratic, abusive, or arbitrary. Rather, it relies on commitment, communication, and character.” ~ Robert A. Lutz.

“We will receive not what we idly wish for but what we justly earn. Our rewards will always be in exact proportion to our service.” ~ Earl Nightingale.

9. Balances Confidence with Caution; Adapts Management Styles for War & Peace

“Courage is the first of human qualities because it is the quality which guarantees all others.” ~ Winston Churchill.

A great leader can balance confidence in his abilities & that of his team with the fuzzy information available to him. He can take good decisions in a timely manner, adapting his decisions according to the level of information available about the project, i.e. Project Clarity (High/Low) and Skills of the Team (High / Low).

Decision: Accept or Reject Task Based on Team Skills vs. Task Clarity
Decision: Accept or Reject Task Based on Team Skills vs. Task Clarity

With High Skills and High Clarity, the leader says, “Our plan is on target. I have every confidence that we are on the right track” and accepts the task.

With High Skills and Low Clarity, the leader says, “We have never done this before, there are areas to research as we proceed … but together we can get through it. There may be changes in project scope and/or schedules which can be re-negotiated as and when required”. The team then estimates the margins for error and accepts the task. He is transparent with the customer and with his team.

With Low Skills and High Clarity, the leader says, “I know what to do. But the team does not. We will extra time to train the team members. This can work if we get cooperation from the client and the team members,” and he may decide either to take up or drop the task.

With Low Skills and Low Clarity, the leader says, “This is a high-risk task. It is better not to accept it” and drops the task.

“A leader or a man of action in a crisis almost always acts subconsciously and then thinks of the reasons for his action.” ~ Jawaharlal Nehru “The ability to find meaning and strength in adversity distinguishes leaders from non-leaders. When terrible things happen, less able people feel singled out and powerless. Leaders find purpose and resolve.” ~ Warren Bennis.

The needs of War & adverse business situations require a management style very different from that required during times of peace & prosperity.

During adversity, the leader should feel the pulse more often, make and break decisions frequently; manage the resultant change and turmoil; take a more active part in operations; remain optimistic and resilient; combine the capability to adapt to change with the ability to size up situations and people in ways that help them make good choices and avoid pitfalls.

“In matters of style, swim with the current; in matters of principle, stand like a rock.” ~ Thomas Jefferson.

In a stable environment, an outstanding leader should
(a) have all the answers yet be willing to empower people
(b) be in charge yet delegate effectively
(c) set clear directions and guidelines
(d) then get out of the way to allow subordinates and peers to manage the operations
(d) develop strategic plans that remain valid over a longer time.

  1. Rejuvenates Self; Sharpens his axe; Transforms his Strengths into Talent
    “To have the sense of one’s intrinsic worth which constitutes self-respect is potentially to have everything.” ~ Joan Didion “As soon as you trust yourself, you will know how to live.” ~ Goethe “To know yourself is the first and most important step to pursuing your dreams and goals.” ~ Stedman Graham” Act as if you were already the person you want most to be.” ~ Brian Tracy “Nothing splendid has ever been achieved except by those who dare to believe that something inside them was superior to circumstance.” ~ Bruce Barton. “Make continuous learning and growth a part of your daily routine.” ~ Brian Tracy” The leader who exercises power with honour will work from the inside out, starting with himself.” ~ Blaine Lee “Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” ~ Lou Holtz “Take time to sharpen your axe.” ~ Stephen Covey

References

[1] Naseem Mariam,  “10 Traits of a Good Team Member

[2] Naseem Mariam, Article “10 Steps to Create Winning Teams … Out of Self-Centred Individuals

Also, view this article at Silicon India Blogs 

 About the Author: Dr. Naseem Mariam Ph.D. (Acu) heals people using Alternative therapies for over 10 years now. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in design and testing of applications and systems, managing large projects for customers worldwide.  During 2001 – 2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an eBook called “Project Serenity – How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”.

10 Steps to Create Winning Teams

     10 Steps to Create Winning Teams
Out of Ordinary, Self-Centered Individuals

ABSTRACT: In any business, Prosperity and Success results from Teamwork and Synergy. Often, we come across a set of brilliant individuals and wish that we could make them work together for the greater good of the entire organization. Here are the ingredients of the gel that bring self-centered Individuals together to form Winning Teams.

1. Foster harmony & trust (belong)

For individuals to work as a team, there should be an environment of trust and harmony. Individuals should feel that we would treat them with fairness and care. They must trust each other and their manager to make decisions that will benefit them. A good manager can bring diverse individuals together and within a few days get them working together with mutual respect, trust, and love.

For a few ideas on how to achieve this, read “Project Serenity – How to gain happiness and peace“. In this book, Michelle is a manager who diffuses trust and peace among her team members.

2. Identify common purpose (bond)

Team members and Management should have clarity on the common purpose of the project and the reason why the individuals are being brought together. Here we should not stop with identifying the goal of the project. We should arrive at the importance of the project to the business goals of the organization.

What is the purpose of this individual project? What effect does success/failure have for the customer, for our organization, for the individuals in the team? How does this project fit into the big picture of the mission, vision of the organization?

3. Plan, monitor & track the activities (plan)

Each project has certain activities that must be finished within a schedule. These should be planned well. Discuss with the team the estimated effort for each activity and ensure that the person assigned the activity is committed to completing it as well within the schedule. We should take care of Risk Management with preventive and contingency plans.

As a manager, think of the performance management of each individual and throw in some buffer when the going is complex. Communicate the plan to your Management and to the customer and get the support from all the stakeholders. Well begun is half done.

The other half is the tough part: monitor and track the activities of the project, re-plan and re-schedule whenever necessary. When schedule pressure tries to squeeze the sense
and fun out of the team’s lives, be sure to be around with a helping hand and lots of understanding care and sympathy.

Tempers may flare, and poor decisions may be made on the pressure of the moment. Be always aware and alert to what is going on. Stimulate corrective action through group discussions, mentoring, and counseling.

4. Assign clear responsibilities (roles)

A clear definition of what is expected of each individual in the team. What are the roles that this team needs to have and who will perform the various functions of each role? This has to be clear and well defined. Once this is done each one knows what he should contribute towards the success of the team.

5. Delegate decision-making (delegate)

With the plan and roles clear, the team just has to get on with the act. As the project progresses, there will be multiple places where they have to decide on how to proceed, how to handle unexpected contingencies. Give them the freedom to decide about the technical and customer-service related aspects of the project.

They should consult or discuss things with you, but as a manager, the best help you can give them is to ask questions and lead them to arrive at the answer and solution themselves. Encourage them to make team decisions and then keep them.

6. Improve the individuals (self)

Throughout our school and college days, we have been taught to be aggressive and plan for our advancement and progress as individuals. The industry expects us to work in teams, but our inner self always asks, “What’s in it for me?”

As a manager, we should ensure that every individual grows and acquires new skills and new technical expertise and exposure. This new learning should be consciously planned as a by-product of the project activities. This happiness at learning and growing will encourage the individuals to give their best to the project activities.

7. Hold regular meetings & outings (communicate)

Lack of proper communication is quoted as the major reason for project and business failures. Creating an excellent workable plan is just half the story: keeping the entire team aware of the twists and turns in the project is the other half. Having delegated decision-making to the individuals, you as a manager should now provide them the mechanisms to discuss their problems, consult with the rest of the team, and arrive at consensus decisions.

For this, we require regular meetings & discussions. There is a world outside of the project also: therefore, the team members should be encouraged to go for picnics and outings together. Do include the support staff in these outings, since that is the next point for a winning team.

8. Ensure support from others (external)

For a project to be successful in an organization, there are external and team members, whose help and support is required at the right times. For projects, infrastructure like machines, equipment, and software is provided, installed, and maintained by the Systems Administration Group. Marketing and Engineering teams should work together to ensure Customer Satisfaction and Delight. Then we may need external peers to review our work products. Thus, we need the support of our projects’ internal and external customers.

Internal customers are the top Management with whom we have a give and take relationship: we give them successful projects and they give us the resources to succeed. An external customer is a client or an actual customer for whom the software is being created. The project manager must guide the team members to maintain good healthy relationships with these agencies external to the team.

9. Have escalation points (back-up strategy)

Murphy’s Law states: If anything can go wrong, it will. We made contingency plans as part of the planning process. Now we need to create escape routes through which we can salvage the project when disaster strikes.

Who are the people whom we can contact to take the tough decisions like how much of the project and customer relationship we should salvage when the going gets disastrous? In the normal course, we may not need to request the help of our escalation points, but identify them upfront before the emergency situations arise.

10. Give Rewards, awards, and promotions (encourage)

The best way to encourage and create winning teams is to have rewards, awards, and promotions that emphasize the importance of teamwork. Define the criteria for winning teams and then select the best team of the organization periodically and give each individual in the team an award. Only what we recognize and praise exists and flourishes. By encouraging good teamwork, you encourage the formation of winning teams.

Follow these 10 Tips to turn any set of individuals into a winning team: whether it is in a sports team or a business project team. In today’s world, the ability to make winning teams and throw in the gel of teamwork into a group of individuals is a much-needed skill.

Keep in mind the above 10 steps each of which helps in creating and keeping a winning team together.

Ten Teamwork Quotes
1. What do you really believe makes a difference in the company? For me, it’s really clear. It’s about customers and employees. Everything else follows. If you take care of your customers and you have motivated employees, everything else follows. ~ Anne Mulcahy, CEO Xerox Corp.
2. The nice thing about teamwork is that you always have others on your side. ~ Margaret Carty.
3. Coming together is a beginning, staying together is progress, and working together is success. ~ Henry Ford.
4. Most teams aren’t teams at all, but merely collections of individual relationships with the boss. Each individual vying with others for power, prestige, and position. ~ Douglas Murray McGregor.
5. We have always found that people are most productive in small teams with tight budgets, timelines, and the freedom to solve their own problems. ~ John Rollwagen.
6. When your team is winning, be ready to be tough, because winning can make you soft. On the other hand, when your team is losing, stick by them. Keep believing. ~ Bo Schembechler.
7. The key elements in the art of working together are how to deal with change, how to deal with conflict, and how to reach our potential … the needs of the team are best met when we meet the needs of individual persons. ~ Max DePree.
8. Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. ~ Anonymous.
9. None of us is as smart as all of us. ~ Ken Blanchard.
10. The strength of the team is each individual member … the strength of each member is the team. ~ Coach Phil Jackson

Related Reading
a. Naseem Mariam, eBook “Project Serenity: How to gain happiness and peace”
b. Naseem Mariam, “Top 10 Qualities of a Great Leader
c. Naseem Mariam, “10 Traits of a Good Team Member
d. Naseem Mariam, “How to Align Your Goals for Success”
e. Naseem Mariam, “Nested Plans: 6 levels of Planning

About the Author: Dr. Naseem Mariam Ph.D. (Acu) heals people using Alternative therapies for over 10 years. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in the design and testing of applications and systems, managing large projects for customers worldwide.  During 2001 – 2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an ebook called “Project Serenity: How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”.

Increase Your Profits and Time Freedom with Outsourcing

Increase Your Profits and Time
Freedom with Outsourcing

Abstract: This article lists the 10 skills and 10 Arenas of Digital Marketing. It then describes 3 Profiles of Entrepreneurs looking to outsource tasks, their avatar description, pain points, and what they need to be more profitable online. Outsource creative, repetitive, and mundane tasks … to focus on your customer.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Digital Marketing consists of 10 Skills exhibited in 10 Digital Marketing Arenas.

The 10 Digital Marketing Skills

The 10 Skills needed in a Digital Marketing project for the success of an Entrepreneur are:

  1. Business Consultancy: Niche & Avatar clarity, Mission, Vision, Strategy definition, and alignment
  2. Content Creation: writing, marketing (copywriting), freelancing – all types of content
  3. Digital Design: logo, book covers/video/podcast thumbnails/ visuals.
  4. Mastery over Media: written spoken visual audio-visual like Books/Videos/Podcast/Visuals
  5. Flywheel Funnel: Design of Flywheel Funnel. Refer to the article “What You Get When You Outsource the Whole Flywheel Funnel” at digitalmarket.com
  6. Analytics & Optimization: Keywords, competitor analysis, SEO, analytics
  7. Marketing: Organic, Paid Ads, Social Media, Shout Outs from Influencers,
  8. Tools & Automation: Refer to the list of tools that Zapier & Pabbly integrate
  9. Community Building: Learning Management Systems, Offline, and online Meetups, Private Forums, Paid Memberships
  10. Multiple Streams of Income: Affiliate Marketing, requests for Shout Outs, Speaking Calendar.

Outsourcing & Freelancing belong both to Skills and Digital Marketing Arena where the above 10 Skills get used. As they use multiple skills, let’s put them as an Arena.

The 10 Digital Marketing Areas

  1. Website for online presence: consists of a website, Google My Business (GMB), and Blog
  2. Landing Pages to Give Gifts: email list building
  3. Paid Ads to Contact new clients: FB/IG Ads, Google Ads, LinkedIn Ads
  4. Let’s Connect to Nurture: stay in touch with Email, SMS, WhatsApp, Telegram, Bots, Mighty Networks, FB Groups, Membership Hubs, etc.
  5. Analytics to Optimize Spends: Google Analytics, Google Search console
  6. Social Media Marketing to Create Influence: IG, FB, Twitter, YouTube, LinkedIn, Podcast, Pinterest, Tumblr, etc.
  7. Author to Establish Authority; Automate for Personal Freedom
  8. Upsell to Generate MSI
  9. Outsourcing: Request for the job to be done by Gigster
  10. Freelancing: Expert who takes up Gigs requested by the EntrepreneursRefer article “Digital Marketing Gigs: Tasks that can be outsourced by Entrepreneurs to a Virtual Assistant, Freelancer, or Gigster” by Dr. Naseem Mariam, digitalmarket.com

3 Types of ENTREPRENEURS

  1. Professional I2C,
  2. Solopreneur B2C,
  3. Entrepreneur B2B, {agency will follow one of B2C or B2B depending on their end client}

Type 1: Professional – Individual to Customer I2C

A Professional has the key advantage that he/she is clear of the niche: sub-niche identification may not be very clearly defined.

3 states of current online status: no presence or basic website, an advanced website with the creation of email list creation, social media. At dm.com we need to focus only on the current state of online presence: Nil / basic & advanced

And what their desired state is:
Phase 1: basic website and Google My Business (GMB);
Phase 2: Phase 1 and Email, SMS, WhatsApp, telegram marketing, squeeze and
Phase 3: Phase 2 and Social Media Marketing, blog, coach, tribe building

Pain points: no reliable funnel of customers; no promotion events; income varies from day to day; sometimes overflow, other times trickle; no proper channel to collect testimonials; lost contact with past customers and no retargeting, no announcements of events.

Current marketing scenario: word of mouth, referrals from previous customers, doubtful, and lag time is huge. Few Ads in newspapers paid no consistent or effective use of social media channels; customer list is maintained manually along with customer issues and how it was handled or resolved

Desired state 1:

  1. 5-page website {i.e. home page, services available, tools used, testimonials, about us, contact us, training material, housekeeping pages like confidentiality, privacy}
  2. use Paid Ads,
  3. drive traffic to book a free consultation (this is the only lead magnet).
  4. Create an email list from the manual case studies,
  5. Categorize with different tags one each for type of issue solved,

Desired state 2:  as in State 1 and multiple squeeze pages with lead magnets, email autoresponder; special events for birthdays.

Desired state 3: all in state 2, use all types of SMM; 4 or 5 lead magnets; all mastery:  email SMM, lead gen, automation, affiliate, multiple streams if passive income, coach, tribe building; blitz marketing every month once or twice.

Type 2: Solopreneur – Biz Brand to Customer B2C

Current state: Good presence on any one social media platform. Not on multi-social media channels. Does not have Google My Business, website, and does not have a professional email id. No consistent growth strategy, absence of long-term vision, mission, or purpose of service. May have 1 or 2 members on his team.
Desired state: Mission, Vision, and Strategy are all aligned. Plans the content calendar for the next 3 months or at least 30 days ahead. He outsources tasks to a team of Gigsters for fast execution, A/B testing, analysis. Quick to adapt new strategies to move ahead.
Pain Points: Has a DIY attitude. Spends a lot of time and money learning multiple skills all at once, gets overwhelmed and frustrated. Does not act on what was learned. No thought of getting an ROI. The purchase of tools is without strategy buys more than one tool for the same purpose. No clear idea of niche, micro-niche, avatar, or keywords. Gets diverted by every shining object and scatters his money and efforts.
Current marketing scenario: Good in one SM (Social Media) channel. No systematic presence in multiple channels. Uses paid Ads but not optimized. Has one or max of 2 lead gen squeeze pages. Collects data but does no analysis and corrective strategies deployed. Not very successful in generating organic traffic. Not enough keyword research, often no clear Mission, Vision, and strategy
Desired state 1: Niche identified (Mission, Vision, Strategy, 60-minute elevator pitch, target avatar, keywords, Competitor analysis). Minimal website, organic and paid traffic optimized for a set of keywords, good presence in at least 3 SM channels. Conducts regular blitz events every month. Gets ROI fast: earn more than your monthly expenses. Earn a net income to cover total operating costs including the cost of paying your Mentors, monthly payments for tools, website.
Desired state 2: All items of desired state 1. Author of at least 3 books, blog very active, Social Media Marketing at least 6 out of 9 channels active and growing. At least one option in each of the 10 DM Arenas has been addressed and working fine. Testing the options and ready to scale up.
Desired state 3: Good fully organized social media content calendar. Multiple streams of Income. Regular webinars with healthy flywheel funnels. Fully automated systems to take metrics-based business decisions. Good fully filled flywheel funnels give continuous monthly income. Double comma Club. Always scaling, improving, growing depth, and width to the funnel. All 8 SM channels activated. All 4 of the keep-in-touch is ongoing.

Type 3: Entrepreneur – Brand to Companies B2B

Current state: Good presence in 4 out of 9 SM platforms, an influencer in at least 2.

Desired state: ready to scale. Wants to outsource repetitive tasks, creative tasks to free up time to focus on the Think Tank. May use a few key people. This team would be more efficient with expertise in new tools and techniques. The ideal situation would be a new product from the flywheel funnel every 3 or 6 months.

Pain Points: Lots of firefighting scenarios slow down progress. Wants to free up time by outsourcing the content on blogs and social media. Needs to regularly optimize for SEO, enhance existing content posted. Regular suggestions to improve flywheel funnel strategies based on analytics. Mastermind teams of experts can create the quantum leap to scale up.

Current marketing scenario:  Flywheel funnel working fine; yet can optimize. Needs constant monitoring and alertness to sustained negative trends. Upgrade the pictures, audio, and videos.

Desired state 1: Identify and Plug the gaps in the leaky bucket. Firefighting events decrease. Then help define strategies that enhance and upgrade Operations of the flywheel funnel.

Desired state 2: Scale-up each of 10 DM pieces and 10 Skills every month or every quarter or half-yearly.
Desired state 3: Address all 10 pieces of the DM funnel and 10 Skills. Mastermind teams are composed of in-house staff and Gigster experts. Regular discussions for maintenance, analysis, and identify the next set of improvements. This ensures a continuous increase in sales and profits.
Ryan Deiss 90-day Predictable Growth Plan
Ryan Deiss 90-day Predictable Growth Plan

Courtesy: Ryan Deiss’ “90-Day Predictable Growth Plan”

Summary

Read this article before you outsource your Digital Marketing tasks. You can describe clearly to your Gigster where you are and where you want to go. The Gigster / Freelancer and the Entrepreneur / Outsourcer now quickly have a common vision.

Additional Reading:

1. Abdullah Karadia, Article “Why be a freelancer?”

About the Author: Dr. Naseem Mariam loves to heal people. Her mission is to help super-busy over-worked housewives and executives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best mentally and physically.

As a freelancer, her areas of expertise are Content Creation, Systems Testing & Business Consultancy esp. to align a company’s Mission, Vision, and Strategy to their systems design. Her first career for 24 yrs., was in the IT industry testing systems, in-house Faculty & Project Management. Author of articles and books on Health, Wellness, and Lifestyle since 2001. For Lifestyle and Health/Wellness tips, visit her blog at https://serenewellness.coach and connect with her at LinkedIn and @dr.naseemmariam

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Sales Is An In-born Survival Skill

Sales Is An In-born Survival Skill

Abstract: At what age did we lose the ability to attract the people who would give us what we needed? The relatives and neighbors, the friends we sold our ideas and pet projects to, and the elders who gave us want we wanted. Sales is a skill that is necessary for Survival even today.

As an infant in arms, we would cry when hungry, when sleepy, to have our diaper changed; when we wanted to be picked up; when we felt lonely and afraid. As a child with caring parents, grandparents, aunts, and uncles nearby, once more it was: ask, ask, and ask once more: persistent and consistently until we got what we wanted.

Crying Baby seeks Attention
    Crying Baby is a great Sales kid

Few of us, as “problem kids” would throw tantrums and even roll on the floor (if the elders let us), till we got what we wanted. In each of these situations, we acted naturally and from the heart … and sold our pet projects to the elders.

child throws a tantrum
The child throws a tantrum … and gets what he wants. He is a great salesman

 

Thus, Sales IS an in-born survival skill.

In the Digital Marketing world, Sales still make or break our business. Sales have always been a Survival Skill. Then why does our Education system not train us or allow us to practise this skill?

As soon as we turned 10 years old, elders started inhibiting us with their limiting beliefs. Our innocent child brains – which would imagine 10 impossible things before breakfast – got trained to “conform”.

Have you heard any of these sentences: “There’s no use your asking me again and again! The answer will always be No”; “You are not as clever as your elder brother, so don’t even try”; “To be successful at a business, your family needs to have lots of money”; “It takes money to make money”, etc.

Somewhere, between childhood and old age, our Sales skill goes dormant. Many people go to their graves with their songs still unsung, their dreams unfulfilled.

All it needs is the spark from a good Mentor to ignite the in-born Sales Skills within us. At https://www.digitalmarket.com you will find the Mentor(s) you need for any Skill in any Digital Market Arena.

Everyone is in sales. What do you sell? 

Door to door Salesman
Door to Door Salesmen trained themselves to knock at yet another door. They kept track of their success rates and doubled the number of doors visited to complete their targets
Shocking? You think you are a professional and have a great job. You shy away from sales and marketing domain areas. However, we do need to open our eyes mind and thinking to the fact that each & every one of us is in SALES. What we sell and what we trade, what items we exchange brings in the difference to our lives and the lives of our dear ones.

 

 

 

 

 

 

 

Software, IT Professionals: We sell our skills, our expertise in software development … as we go up the ladder, we showcase our leadership, people management, software CMMi, PMP skills … to get a promotion we need to give a good write-up about our achievements: it’s all a matter of presentation … have you heard such ideas before?

Interview as a Sale of yourself
An interview is a Sale of yourself as the best-suited person for the job, the promotion, or the new responsibility.
.

Managers, Sales, Marketing Departments: project pre-sales, customer discussions, showcase suitable resumes … all these are actually sales tasks. Freshers: most pitiable category in today’s fast-moving world. Industry wants experience and expertise: profile writing, resume wordings, interview, Group Discussions: you name the activity … to get the first job … a lot of sales tasks need to be completed.

Unfortunately, no one teaches these topics in schools or college.

Should we not then focus on improving our skills in SALES? What is a sale? A sale is an exchange of goods between 2 parties … where one party needs the goods and the other has the money to pay for it.

Why does the person part with money? Only because someone has the solution he needs. Be a solution finder, a helping hand, a facilitator … and you will find as much money as u need.

You will get all you want in life if you help enough other people get what they want. ~ Zig Ziglar

Summary

Train yourself to be Great in Sales … Be a Solutions Provider … and Success will follow.

Additional Reading

  1. This article is also available at Silicon India Blogs as “Everyone is in sales. What do you sell? 
  2. Imran Shariff’s article, “Top 10 Digital Marketing Companies in India.

About the Author: Dr. Naseem Mariam Ph.D. (Acu) loves to heal people. She helps super-busy, over-worked housewives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best level mentally and physically.

As a freelancer, her areas of expertise are Content writing, Testing & Project Management consultancy. For 24 yrs., she was in the IT industry as a systems Tester, in-house Faculty & Senior Project Manager. She is an author of articles and books on Health, Wellness, and Lifestyle since 2001. Visit her blogs at serenewellness.coach.

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4 Steps To Become A Smart Prosperous Expert

4 Steps To Become A Smart Prosperous Expert

By Dr. Naseem Mariam

Abstract: You know you are a Smart Prosperous Expert at something when you complete the task quickly, with ease and joy – like enjoying an evening walk. Yet the deliverable or outcome amazes the client and your team. Let’s learn the 4 Steps To Become An Expert in Any Field.

————————————————————————————-

The world loves a Smart Prosperous Expert. A newbie is paid less than an Expert. So, how do you know you are an Expert? An Expert is one who asks questions, does some analysis, and gives a simple, perfect solution to the problem at hand. He does this so effortlessly that you may be fooled. You know you are an Expert at something when you complete the task quickly, with ease and joy – like enjoying an evening walk. Yet the deliverable or outcome amazes the client and your team.

Let’s listen to the story of the Expert Plumber. One day, in a huge mansion one pipe had got clogged and water was not flowing into all the 20 rooms on the north side. An Expert Plumber was called in.  He asked for the house blueprints, studied them for some time, and walked around a few corridors listening and tapping on the pipes. Within ten minutes he located the problem pipe, replaced it, and packed up his tools. He presented the mansion owner a bill for $5000. Astonished, the butler was indignant: “But you worked on only one pipe.”

The plumber said, “$10 for fixing the pipe, and $4990 for locating the correct pipe to fix.” That is the value of a Smart Prosperous Expert in any Field.

So, how can you become an Expert?

It’s a 4-step process. Ever heard of Deming’s PDCA or PDSA: Plan- Do- Check- Act or Plan-Do-Study-Act? This was a sound strategy for the Information Age. Do-Check iterations would be many and finally, only the best solution was implemented. This was like taking a position, taking your own time aiming at the bull’s eye, experiencing a few misses, and then hitting the bull’s eye with a great solution.

Earlier, during the Information Age it was Take position, {Aim, Fire} until Success.
Note: {..} implies a repetitive loop

In the Digital Era we do not have the privilege of shooting at a stationary target. Change is the new normal. The environment keeps changing: today Reels replaces Tik Tok, Google keeps upgrading their SERP algorithms, Facebook changes its Ad rules, a social media platform Instagram gains popularity and the old myspace is forgotten.

By the time we take aim, the target would have moved away, and we would have lost yet another great opportunity. Today, we need to Fire, correct the trajectory of the flying bullet, and ensure it land bulls-eye on the moving target.

There are 3 Phases you go through in your journey towards Expertise in any field:
Newbie, Budding Expert, and Expert.

The 4 stages to become an Expert in any Field

The 4 stages remain the same whatever phase of expertise you may be in. The 4 Stages are: Learn –> {Do + Do + Review} -> Publish & Teach -> Repeat i.e. Learn once more cycle round … until you always hit the moving target.

  1. Learn

Learning Pyramid
Learning Pyramid: Auditory, Visual, Kinesthetic along with average Retention Rates

To pick up speed and avoid “common” mistakes, you need a Mentor and an Accountability Partner. Search for a person who has achieved success in the field you desire to become an expert. Surrender to his guidance if he agrees to be your Mentor. Join his community. Be a contributor. Learn what works and what does not from many peers around you in this safe environment. Find an Accountability Partner to remind, motivate, and cheer each other towards your individual goals.

Why you must have a Mentor

Roles of a Mentor
Roles of a Mentor: Advice, Motivate, Train. Goal Tracking. Support, Coaching, Direction, and Success

  • Too much information exists, it leads to information overload and encourages procrastination. You need structure and focus for quick, sustainable results.
  • Mentor has a community that is a safe haven for experimentation, review feedback, and help.
  • Your Accountability Partner prods and challenges you,
  • The Mentor watches over, sets challenges, and provides timely feedback.
  • To get the list of the best resources to use while creating your work: this saves you time, money, and effort.
  1. Do {Do + Do + Review}

You discuss your strategy and calendar with your Mentor and/or his team. Then put in massive action to complete all the tasks.

Why you must have a strategy and work calendar

Work Scheduler
Plan your work into a schedule. Then mark the Most Important Task MIT. Finish it in 1 chunk of time. Then select the next MIT

  1. There are many avenues to explore, the learning stage is addictive and encourages procrastination.
  2. Practise. Practise. And More Practise. Consistent, Daily Practise is a must.
    “It’s pure habit. I write from probably 7:30 till noon most days.” ~ Stephen King.

Create at least 2 chunks of 2 hours every day and decide which task, if completed, will move you fastest towards your goal of becoming an Expert. This should be your modified lifestyle for always: devote a minimum of 4 hours daily to develop and polish your art in 3-day cycles.

For example, if you want to become an Expert in content writing.
In these 2 time-slots you must do these 3 steps in 3-day cycles:
Step 1: Mind-map or write down the skeleton and Write on any topic

Write Daily
As a Content Writer, write Daily: Journal, Gratitude list, your thoughts on any topic, structured thoughts into articles for blog, chapters, or sections of a book.

Step 2: Write on another topic once more with an outline

Step 3: Polish your writing of days 1 and 2 by doing the following:

  • read it aloud to yourself & rewrite
  • read a lot esp. to get out of writer’s block,
  • use the Hemmingway app & rewrite
  • get it reviewed & rewrite

Another example, if you want to become an Expert in FB Ads: in these 2 time-slots you can Design FB Ads on day 1, design FB Ads on day 2, polish your design with a look into the FB Ads library of competitors

  1. Publish & Teach

You have to publish what you have done, be ready to receive compliments and criticisms. “When you face both compliments and criticisms with the same attitude of gratitude, then you are sure to become an Expert” ~ Dr. Naseem Mariam

Critiques and complaints teach you a lot more lessons and trigger your thoughts towards continuous improvements. The key here is to develop un-shakeable self-esteem and faith in your calling to be an Expert in your chosen field.

Content Calendar
Content Calendar Sample for a week. For a Content Writer with different task types

You could repeat “I am enough. I am awesome. I love my work. Work relaxes me. I love myself and am happiest when working. I am an Expert in my field”. These affirmations are commands to the unconscious 80% of your brain that usually lazes around doing nothing. Put it to work. Say your affirmations at the beginning of every hour that you are at work in the field you want to be an Expert in.

Why you must Publish

You are now familiar with using your work calendar. Enhance it now with the dates and times when you will publish your work.

Let us imagine that, as a content writer, every Tuesday at 11 am and Friday at 4 pm you post a new article on your blog, consistently. You send out your newsletter informing your email list about the new blog article posted. Human beings like consistency and persistence. So does Google.

If your audience knows when to expect new content from you, they will visit your blog/website to read it. Google & Social Media Channels loves comments, the earlier the better.

If your clients know that you won’t miss the deadline for sure, you’ll get more work. You can charge a premium and earn more.

Because discipline trumps skill most of the time. And skill + discipline is the surest combination to succeed.
~ Digital Deepak

As soon as you have completed a week of Step 2 ‘Do’ and have at least 2 articles published; you must teach others how you did it. Grow your tribe of believers in your work ethic around you. It’s easier to hold onto a work ethic that is the new normal among your new friends.

Another reason why you need a Mentor and his community. Gaurav Gurbaxani has built just such a marvelous community at https://digitalmarket.com Come on. Hop in. Join us on this happy, rewarding journey towards becoming an expert in your field.

  1. Repeat (same as 1. Learn)

Now that you have mastered discipline with a work calendar and improved your skills using the publishing calendar, you can go ahead and work SMART too.

Next Steps

Customer Avatar
Customer Avatar Template sample with Goals and Values, Challenges and Pain points, Sources of Information, and Role

You are ready to do the ‘usual’ Digital Marketing steps to find out Market Need:

  • Select your niche, micro-niche, identify your avatar
  • Do the competitor analysis, keywords research
  • We have a great team of experts at https://www.digitalmarket.com who can help you compress time by doing your market research for you. Request for a Market Analysis, top 100 titles for your blog, content writing, FB Ads, etc.

Conclusion

Thus, Discipline + Skill + Market need = SMART Prosperous Expert

About the Author: Dr. Naseem Mariam Ph.D. (Acu) loves to heal people. She helps super-busy, over-worked housewives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best level mentally and physically.

As a freelancer, her areas of expertise are Content writing, Testing & Project Management consultancy. For 24 yrs., she was in the IT industry as a systems Tester, in-house Faculty & Senior Project Manager. She is an author of articles and books on Health, Wellness, and Lifestyle since 2001. Visit her blogs at serenewellness.coach, and bellyboss.in.


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Extra Income as Health and Beauty Icons

Health and Wellness is an evergreen niche. Many people need the services of health care professionals. Work from home, flexible hours at a career in alternative therapies like Acupuncture. Also, earn extra passive income through Affiliate marketing of Health and Beauty products

Niche Selection

IKIGAI: Intersection of 4 Questions:
What you are good at (Your Talent & Skills),
What you Love (Your Passion),
What the world needs, and
What people will pay for

Ikigai to select Niche
Ikigai to select Niche

Ikigai way to identify your niche and micro-niche

  1. What I am GOOD AT
    Trainer: Skills and certifications help me be a trainer: Soft skills, Experiential Learning through Games, certified Master Neurolinguistic Programming (NLP), Pranic Healing Teacher, certified SuJok Trainer, Director of Acupuncture and Alternative Medicine Academy
    Healing: 10+ years’ experience in Acupuncture, SuJok, Hijama
    Affiliated to All Tamil Nadu Acupuncture and Alternative Medicine Association (ATAMA),
    Indian Academy of Acupuncture Sciences (IAAS), International SuJok Association (ISA), and
    International Cupping Association (ICA).
  2. What I LOVE
    Healing people, counseling and coaching them to better health
  3. What the world NEEDS
    Natural alternative therapies and Ancient healing secrets to Vibrant Health
  4. What people will PAY for
    Solutions for any or combination of:
    Weight loss, belly fat, fatty liver, Digestive issues, heart issues,
    Breathing issues, skin problems, constipation, piles,
    Hormonal issues, fertility issues, Stones (Kidney, GB, UB),
    Urinary Incontinence, insomnia, stress, mental health issues,
    Calm mind, improve focus and attention, and many others.

FAQs
1. Are you clear about your niche? My niche is clear.

2. What are the biggest challenges & fears you are facing when trying to choose your niche? (If you have already chosen your niche, please talk about how you chose your niche). *

My niche is Health & Wellness as I am an acupuncture professional and trainer. My micro niche is reducing belly fat. I have a personal success story. There are 4 daily habits that help bring Vibrant Health into a person’s life. They take a person N.E.A.R. Serene Wellness.

As they gain Vibrant Health, they can do 2 things to earn extra income working from home: Affiliate and/or network marketing of Health and Beauty products

Professional Career as an Acupuncture and Alternative Therapies Healer.

Belly Loss Blueprint Fills the GAP
Belly Loss Blueprint and Belly Loss 5 habits Workshop fill the GAP to take the lady to her desired state of Vibrant Health and Serene Wellness. All you need to do is hold on to 5 N.E.A.R. habits. N.E.A.R. stands for Natural Nutrition, Easy Exercises, Attractive Attitude, Rejuvenating Rest using Alternative therapies and Ancient Healing Secrets of India. This is the first step towards Serene Wellness in 7 Areas.

  1. Which category will your niche fit into? *

Serene Wellness 7 Areas of Life
The 7 Areas of Serene Wellness creates the holistic human being. First balance the individual level (PV,EW,SC); Then work on your relationships (RP, SC), Balancing the 2 Abundances of Time and Money.

Health [Now Serene Wellness Area 1,2 and 3]

Wealth [Later Serene Wellness Area 4 and 5]

Relationships [Later Serene Wellness Area 6 and 7]

Hobbies / Arts / Crafts [Story Telling to kids: Serene Wellness Area 6 and 7]

Entertainment [Story Telling to kids: Serene Wellness Area 6 and 7]

Serene Wellness Daily Practise in 7 Areas
“Serene Wellness Daily Practise in 7 Areas” by Healer Naseem Mariam

4. What do you think about the competition in your niche? Are you afraid and worried that there are too many players? Or do you think that you can do better than them? (Try to give a detailed explanation).

Yes. There is a huge competition. I am not afraid or worried. My competition is always with myself. My results and feedback received from batch 2 must be better than batch 1 participants. I improve my game every step of the way.

My ideal customer avatar is Mrs. Seetha, aged 35-55 years married with teenage children. First demography is Chennai, then 6 major cities in India, then onto rest of the world. Social media edutainment is a great way to locate these ladies.

  1. What are some of the niche ideas you have in your mind right now? *

My niche ideas are:

Belly Loss Blueprint: Come N.E.A.R. Vibrant Health
Belly Loss Blueprint: Come N.E.A.R. Vibrant Health, Weight Loss Enhance Immunity and Calm, Focussed Mind

Belly Loss Blueprint – Weight Loss Book

My 2nd book “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health”,
and it has a companion workbook called “Belly Loss 5-Habits Workbook”:
The 5 habits are Natural Nutrition, Easy Exercises, Attractive Attitude, Rejuvenating Rest … woven together with Alternative therapies & Ancient Healing Secrets.
#workfromhome #healthywealthywoman #vibrantHealth #ReduceBellyFat

  1. What is the No.1 Thing you want to learn from your mentor about niche selection? *

Siddharth Rajsekar, my Tribe Building Mentor, Sidz (https://sidz.co/) asked me to research 1000 questions in at least 10 sub-areas of my micro niche and create a swipe file.

To Deepak Kanagaraju (https://digitaldeepak.com/), my Internship Master, I ask how to attract my 50 to 100 ideal customers, gift them to take a survey. free 121 consultations. I could offer them free or subsidized access to my online courses for feedback.

I learn the 9 skills of Digital Marketing till I Master them in order that I may more effectively, speedily meet, build trust, and nurture my target audience.

9 Skills of Digital Marketing
9 Skills of Digital Marketing

  1. What tools, methods, or approaches that you have used to discover your niche (or try to discover) in the past?I am happy with my niche and sub-niche also my USP “N.E.A.R. Vibrant Health”, an undertaking of Serene Wellness Academy. (Serene Wellness defines 7 Life Areas).

Research completed till now:
queries available in answerthepublic,
Amazon search for books,
Coursera and udemy search for courses,
blog search, free pdf downloads search.

Research in Aug 2020: (sidz challenge):
swipe file & buzzwords
quora to pick up related questions;
Clickbank (inspired by the copy),
medium.com for headlines,
Buzzsumo for trending content in my niche and micro-niche.

Actions to do:

(i) Build a swipe file and scrapbook,
(ii) 1000 Questions at least 10 for ten chapters,
(iii) create survey gifts include 2 questions:
“What is your biggest #1 challenge you want to learn?” or
“What prevents you from enjoying good health today?”
(iv) My Healthy Habits Evaluation Quiz is already available.
(v) For taking the survey they win free 121 for 15 minutes with me to understand their needs better
(vi) get 50 to 100 people to take the course and get amazing feedback and video testimonials: then split the video into 111 pieces of social media content as per Alyssa’s method

MY PLAN TO MAKE 1 CRORE+

A. FREELANCE PROJECTS F1. In training to earn thru freelancing and execution of full-funnel projects as a team. I like content marketing and copywriting, Google My Business, WordPress 5-page website. Create transcripts in pdf and eBooks from webinar and video content.

B. TRIBE BUILDING

T1. My books: “Serene Wellness: Daily Practise in 7 Areas” is a Blueprint for 7 books. Kindle or pdf version of the book as a free gift. the tripwire is 7 days online course, 7 weeks Serene Wellness Habits Workshop as Core Product. Profit Maximisers: Group weekly Masterminds, High Ticket 121 Coaching, Monthly membership community

T2. My 2nd book on Physical Health is nearing completion. “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” kindle, paperback, and audio version as Tripwire or free.

A companion workbook called “Belly Loss 5-days Habits Workbook” with 5-days online course Habits of Vibrant Health (currently ongoing as WhatsApp workshop with daily Zoom calls) and Healthy Habits Evaluation Quiz.

Belly Loss Blueprint and Habits Workbook
Belly Loss Blueprint and Habits Workbook

The core product is 3 months Habits of Vibrant Health.
Profit Maximizers: Group weekly Masterminds, High Ticket 121 Coaching,
A monthly membership community, Serene Wellness Associates (Health & Beauty Affiliates like network marketing)

Tripwire: Rs. 4999 (start and in 3 months upgrade to Rs. 14999)
Core Product: 3 months Rs. 14999 (in 6 months upgrade to Rs. 29999)
Profit Maximisers: Group weekly Mastermind Rs. 19999 for 6 months or Rs. 29999 for a year

T3. Specific daily healthy habits for the following:
Diabetes & BP, Kidney, Liver & GB Health,
Gut Health, Healthy Heart,
Hormonal Health, Fertile Families,
Age Gracefully etc.

T4. Similarly, the other areas of Serene Wellness also will have the same structure. The other 6 areas are Emo/Mental, Spiritual, Time Priority, Financial, Relationships (storytelling to inculcate values and strong beliefs), and Community Service.

T5.  PROFESSIONAL courses: Train graduates to become Acupuncture specialists (1 Lakh),
Hijama practitioners (25k) and SuJok therapists (50k).

T6. Affiliate and Network Marketing of Health & Beauty products and services identified by Masterminds in our tribe “Belly Loss Oaks & Olives” (Oaks and Olives as per Bach remedies have these character traits: Oaks are ladies who overwork physically, they are drained out yet will not rest or cannot rest. Olives are ladies who are mentally exhausted).

MY experiences in Marketing, Sales & Branding
1. Customer Support for 250 software “products” (digital products in Datacomm and Telecom area). Coordinated with Sales & Marketing teams to write project proposals and get the sale. Also was in charge of huge client-specific software projects with up to 100-member teams.

  1. As a healer handled marketing and self-promotion through seminars and lectures.
  2. After starting Digital Marketing, ran few FB Ads. Got inquiries for Acupuncture and SuJok courses. The best most fruitful experience was after lockdown.

(i) Acupuncture Ad in Tamil sent thru Instagram Ad to ladies 25-50 years, around 20kn radius of Alandur. Both times some 10+ ladies responded with health queries. I sent them the solutions thru pictures and text instructions. They followed the instructions and had good relief.

(ii) Binge marketing 2 batches of BL5HW (Belly Loss 5-days Habits Workshop) conducted. The first batch had 10 participants all free. 2nd batch had participants a few Rs. 199 others Rs. 499. Many appreciated the reading material. Early results are positive. Waiting for testimonials from them after a month or 2.

CONCLUSION

I thank God that by profession I am in a very popular and high paying niche. Learning the basics of digital marketing. Freelancing jobs will help me learn various aspects of Digital Marketing life cycles.

NEXT STEPS

A. Further Reading

  1. Online Business: Simple, Easy, now (Simple Easy Now Book 1) Kindle Edition by Gaurav Gurbaxani (Author)
  2. GIG ECONOMY IN INDIA RISING: GEN X-Millennial-Z [Print Replica] Kindle Edition by AMITAVA GHOSH (Author)
  3. The Gig Is Up: Thrive in the Gig Economy. Where Old Jobs Are Obsolete and Freelancing Is the Future Kindle Edition by Olga Mizrahi (Author)
  4. The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want Kindle Edition by Diane Mulcahy (Author)

B. Read these eBooks

  1. This eBook gives you a ground reality on what it takes to successfully create an income stream apart from your day job. A Step-by-Step Guide to Earn ₹70,000/- a Month by Freelance Digital Marketing
  2. Accomplished Freelancers who make Lakhs of Rupees each month reveal their business secrets for the first time for you! Stop Working for Peanuts – Freelancer Guide eBook Bundle

C. Join these courses & community

Health & Wellness Niche Belly Loss 5-day Habits Workshop by Dr. Naseem Mariam

Get certified by Online Business Organization in various streams of Digital Marketing

The freelance community at DigitalMarket.com

Online Business Mentorship by Gaurav Gurbaxani

CALL TO JOIN HEALTH & BEAUTY TRIBE

Ladies can apply for membership to the Belly Loss Oaks & Olives FB Group. You will get free training to be an Entrepreneur and Health & Beauty Affiliate. DM Dr. Naseem Mariam with your name, cell number, city, and email id.

Stay Connected

Instagram    @naseemmacu https://www.instagram.com/naseemmacu
Facebook    https://www.facebook.com/naseem.mariam.1
FB Group    Belly Loss Oaks & Olives  https://bit.ly/2ZMb88B
LinkedIn     https://www.linkedin.com/in/holistichealthcoach
Twitter        @naseemmacu https://www.twitter.com/naseemmacu
Website(s):  https://serenewellness.coach ; https://drnaseemmariam.com
Podcast:    https://soundcloud.com/dr-naseem-mariam 
YouTube    Serene Wellness Academy https://bit.ly/2O1MThe
Google My Biz https://tinyurl.com/DrNM-GMB
Email:       dr.naseemmariam@gmail.com

Keywords: work from home, Health & Beauty Ambassadors, Professional Healers, extra passive income, freelancing, GIG economy, Reduce Belly Fat, Vibrant Health, Serene Wellness

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ABOUT NASEEM MARIAM

Dr. Naseem Mariam
Dr. Naseem Mariam photo

Dr. Naseem Mariam PhD (Acu) loves to heal people. Her mission is to inculcate the 5 N.E.A.R. habits of Vibrant Health in her tribe. N.E.A.R. stands for Natural Nutrition, Easy Exercises, Attractive Attitude, Rejuvenating Rest using Alternative therapies, and Ancient Healing Secrets of India. This is the first step towards Serene Wellness in 7 Areas.

 

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