Recipe to Build a Strong Successful Team

Recipe to Build a Strong Successful Team

Abstract: Team building is like making a cake. It requires the right ingredients in the right proportions. The tradeoff between people-centric and task-focused skills is needed to bake the perfect, successful team.

Too much of people-concern could jeopardize the project’s success; too much of project pressures could lead to costly re-work. The cake should bake to a golden brown; not too light and not too black. Here is the recipe for project success through good team management.

  1. Skills
    Take lots and lots of people skills: understanding, patience, listening, and compassion. Refer to the articles Top 10 Qualities of Great Team Leaders” and The Top 10 Steps to Create Winning Teams “.
  1. Individuals
    Add in the interested, talented individuals. Refer to the article 10 Traits of a Good Team Member “. Mix it well. Keep aside for a week.
  1. Plan
    Take up a business project. Involve the people in defining the nitty-gritty details of the timeline plan for the project. Finalize the first Plan.
  1. Anticipate Risks
    Throw in the risk elements, the anticipated uncertainties, and the contingency plan to mitigate or avoid these. Refer to the article Risk Management Reduces Project Fires “. Add these ingredients to the Plan. Keep aside for a week.
  2. Estimate Right Fit
    Now, after a weeks’ time, take a fresh look at the team members and the Plan. Have they jelled well? If yes, continue making the Team-Project Cake; else make the necessary replacements and change the ingredients for more suitable ones.
  3. Evaluate
    Mix well the skills and the people. Is the mixture palatable? Aggressive enough for the market conditions in which the project is to live? Is the team humane enough to withstand pressures with understanding and fun-filled excitement? Can they meet unexpected obstacles with determination and persistence? Do they have the ability and intelligence, the art and the science to plan and re-plan their project and personal Plans?
  1. Execute & Analyse
    Now just allow the mixture to execute the project. Place it in the oven of business life. Bake well till tender and light brown.
    (a) Analyse the Team culture Take the cake out when the project is over. How does the finished product look? Did the members work as a team? If yes, add the icing and yellow decorative roses depicting friendliness amongst the team members. Encourage and spread the word about the exemplary working conditions to be emulated within the rest of the company.
    (b) Analyse the Customer Delight The next test: was the product and project completed as per the customer’s specifications and expectations? Refer to the articles 5 Steps to Better Manage Your Customers’ Expectations” and 5 Steps to Delight Your Customers “. Has the customer requested for a repeat project? Did the customer already sign up for his next project(s)? If yes, add the red roses to the icing on the cake. Encourage and spread the word about the exemplary customer relationship building the team has achieved. Give them their promotions, monetary rewards, and awards. Recognize customer orientation in the team.
  2. Repeat Success
    Keep this recipe safely. Takedown the tips, lessons, and techniques that the team has adopted to h receive the yellow roses of a friendly atmosphere and the red roses for customer satisfaction and delight. Repeat these tips, lessons, and techniques of successful team building in the next cake that you bake.


[1] Naseem Mariam, Article “Top 10 Qualities of a Great Leader”
[2] Naseem Mariam, Article “The Top 10 Steps to Create Winning Teams
[3] Naseem Mariam, Article “10 Traits of a Good Team Member
[4] Naseem Mariam, Article “Risk Management Reduces Project Fires”
[5] Naseem Mariam, Article “5 Steps to Better Manage Your Customers’ Expectations”
[6] Naseem Mariam, Article “5 Steps to Delight Your Customers “

About the Author: Dr. Naseem Mariam Ph.D. (Acu) heals people using Alternative therapies for over 10 years now. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in the design and testing of applications and systems, managing large projects for customers worldwide.  During 2001–2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an eBook called “Project Serenity – How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”.



Opposites Complement for Business Success

Opposites Complement for Business Success

Abstract: Opposites attract – they sure do. In the business world, we must mix management styles and personality types of leaders for stability and solid success of an organization. Let’s see a few examples in actual life.

We have often heard romantic tales of romances where the tall, dark, handsome boy meets a pale, fair-complexioned girl and they fall in love with each other. After a lot of obstacles, fighting, and misunderstandings, they finally realize that they love each other and live happily ever after. This happens both in novels and also in actual life.

Now let’s leave the mushy world of romance behind and walk over to the hard reality of business life. Do opposites attract here also? And is the outcome positive when the alchemy works? You got it wrong – here I am not talking of boy meets girl.

In the business world, we need to marry management styles and personalities. The aim is to achieve faster, better decision-making, risk-taking, and business growth. When the Board of a company is filled with like-minded people, there is not much creativity, no originality, and therefore not much room for spectacular successes!

It is when complements come together in the Board Room we see the sparks of genius fly and companies reach up to the stars. These differing personalities respect one another … mostly because they realize they depend on one another’s psychological strengths and weaknesses to attract success.

Let us take the example of two managers, Larry and Kit. Larry was slow of speech. He had a tremendous memory and would remember all the details of the statistics, the reports, and emails that he had received even a year back. When asked for a decision he would take his time, evaluate all the various bits and pieces of evidence he had with respect to the issue on hand … and then he would give his opinion.

Kit, on the other hand, was very dynamic, very aggressive, and fast in making decisions. He depended on his decisions on how the issue had been presented to him, what he knew of the issue and what he felt with his heart.

Now place both Kit and Larry in the same Board Room to make the crucial decisions about a company. The discussion was about the design of the latest version of the motherboard for a switch. How much memory should it have?

The software team as usual wanted an enormous amount of memory and faster speeds. Was it possible to provide it in the hardware? Kit did some fast calculations and said Yes; hardware could provide the desired speeds.

Then Larry slowly nudged Kit, told him a few statistics, and after consulting with each other both Kit and Larry came up with the decision that only 70% of the speed requested could be provided because of reasons a, b and c. The software team was asked to revise their design to make do with the new hardware specifications.

One other day when one team wanted a quick decision and Larry was pondering about it, Kit walked in. Kit gave a few leads and triggered off the links in Larry’s mind, and together they could decide immediately.

This marriage of logical thought and empathetic heartfelt manner of deciding gave the company a very good balanced management. The impulsive, on-the-spot decision making, risk-taking attitude of Kit could achieve outstanding success when it was combined with the logical thinking and slow deliberations of Larry.

Take the case of Bill Gates and Paul Allen. Here too we have a case of opposites complementing each other, and the rest is history with the successful sustenance of Microsoft during its formative days.


[1] Naseem Mariam, Article “Top 10 Qualities of a Great Leader

About the Author: Dr. Naseem Mariam Ph.D. (Acu) heals people using Alternative therapies for over 10 years now. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in the design and testing of applications and systems, managing large projects for customers worldwide.  During 2001–2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an eBook called “Project Serenity – How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”.

10 Traits of A Good Team Member

10 Traits of A Good Team Member

Abstract: What ATTRIBUTES do you look for in a team member? What is the mix of attributes, traits, skills, and talents that you should gather into your team?

Here are 10 traits to look out for:


Business projects require professional skills. If it is a shorter project (3 months) you should have a lot of tasks oriented, good technical experts on board; however, if the project team is large (over 8), the duration greater than 6 months, then having a few SOCIAL oriented people on board would reduce the interpersonal- communications strain from the project team.


Effective interpersonal communication is vital to the smooth functioning of any task team. COMMUNICATION skills — listening, written and oral, telephone, email — are an absolute must for each member. CONFLICT handling, negotiating skills are an added advantage. You need to know that each team member trusts, supports, and has a genuine concern for other team members.


You want a team member who shares his knowledge and expertise FREELY with team members — shares openly, with honesty and integrity with others regarding personal feelings, opinions, thoughts, and perceptions about problems and conditions. You also want to make sure team members do not engage in one-upmanship. A perfect team member gives of his time, energy, and heart to own and SOLVE the problems that arise during the project.


Your aim is a team member who has an aura of AUTHORITY around him — who gains the respect of every team member, and who respects his boss, the Top Management of the organization, and the customers’ managers. A good team member consoles and reasons with other team members and RESOLVES complaints of other team members with patience, understanding, and empathy. Each person needs to understand and is be committed to team objectives.


A desirable team member is polite to everyone, including the customers. He or she has real CONCERN and thinks of both short-term and long-term benefits from a customer’s viewpoint. Good team members negotiate well with the customer and the company’s top management to ensure less stress and strain for the team.

  1. SELF-RELIANT, HAPPY, POSITIVE PERSONYou want a team member COMFORTABLE with himself — who respects himself and will not become a sycophant (insincere compliment giver, trying to get into boss’ good books insincerely). Good team members are positively charged, full of ENTHUSIASM, and love for their work. They put in an honest day’s work and are willing to cheerfully put in a few extra hours whenever the need arises.

A valuable team member encourages feedback on his or her own behavior — then takes the CORRECTIVE and PREVENTIVE actions to ensure harmony, peace, and a joyful environment for project execution.


He has a finger on the pulse of the teams’ feelings and concerns — he helps to fix the conflicts, NEGOTIATES between conflicting parties, and negotiates a win/win ending. This type of team member is aware of what goes on around him, can sense danger, and steer the team members onto happy solutions faster.


You want a reliable, DEPENDABLE person who always keeps his promises and commitments. You need someone who informs both the customer and the boss well in advance when things go wrong — who DISCUSSES the issues and concerns and sets new commitments.


Whatever excellent qualities a person may possess, they are of no use to him or to anyone else when he does not have the integrity of character. Integrity is being true to ONESELF; honesty is being true to OTHERS. He should be trustworthy and trust others with his eyes open. He can evaluate phonies and insincere people a mile away.


Also, view this article at Silicon India Blogs

 About the Author: Dr. Naseem Mariam Ph.D. (Acu) heals people using Alternative therapies for over 10 years now. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in the design and testing of applications and systems, managing large projects for customers worldwide.  During 2001 – 2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an ebook called “Project Serenity – How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”.

Top 10 Qualities of a Great Leader

Top 10 Qualities of a Great Leader

Abstract: A team is as great as its leader. Leaders must guide and inspire effectively, efficiently, effortlessly. Here are the Top 10 Qualities of Outstanding Leaders.

Outstanding Leaders, Great Teachers and Inspiring Parents possess the following 10 Qualities. They guide, mentor and inspire their wards effectively, efficiently, effortlessly and with effervescence. There is a lot of goodwill, confidence, enjoyment, happiness, peace and productivity around these outstanding people.

Here are the Top 10 Qualities of Outstanding Leaders:

  1. Has Personal Integrity Deals Honestly and Gains Trust
    The glue that holds all relationships together including the relationship between the leader and the led is trust, and trust is based on integrity.” ~ Brian Tracy. “Faith in the ability of a leader is of slight service unless it be united with faith in his justice.” ~ George W. Goethals.Honest dealings, predictable reactions, well-controlled emotions, absence of tantrums and emotional blackmails, respect for others all these characteristics help a manager gain the trust of his people. He then becomes the leader of his team.What is the use of conquering the entire world if you have lost your soul? A person without personal integrity cannot predict his own reactions to various situations. Build success from within yourself.

2. Has A Clear Long Vision; Executes 1st Things First; Inspires Others to Action
The very essence of leadership is that you have to have a vision.” ~ Theodore Hesburgh “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” ~ Jack Welch. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ~ John Quincy Adams.

A great leader can visualize the future, to imagine himself already having accomplished his goals and going on to the next set of goals. The further a person can see into the future, the greater his leadership abilities.

The leader directs his actions and that of his team towards the visualized future. The great leader has both vision and discipline to work towards achieving his vision.

Freedom to be your best means nothing unless you’re willing to do your best.” ~ Colin Powell. “Whatever you do may seem insignificant, but it is most important that you do it.~ Mahatma Gandhi. “Be willing to make decisions. That’s the most important quality in a good leader. Don’t fall victim to what I call the Ready Aim Aim Aim Syndrome. You must be willing to fire.” ~ T. Boone Pickens.

The key is to ACT … and to inspire others to action.

“Effective leadership is putting first things first. Effective management is discipline, carrying it out.” ~ Stephen Covey,

Being a mere dreamer will not get results. It is only when the leader disciplines himself and his team to take action with patience and perseverance that sweet fruits can be achieved.

3. Is Positive Enthusiastic Committed; Has Focus-ability.
“The person who sends out positive thoughts activates the world around him positively and draws back to himself positive results.” ~ Norman Vincent Peale.

Having gained the team’s trust, the manager needs to keep them motivated, enthusiastic about the task on hand. The best way that he can do this is by example. Therefore, a manager should be positive and enthusiastic if he wants to become a great leader.

“If you try to catch two hares, you will get none.” ~ Proverb

A great leader knows to focus on the right activities. He communicates, educates, and teaches his group members to focus on the important things. Sometimes he directly tells them what to focus on; at other times he gently leads them towards the right activities.

4. Is Solution-oriented
Creative; Makes Top Management Efficient; Empowers Others
“Don’t find fault, find a remedy.” ~ Henry Ford “Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership.” ~ Colin Powell.

The great leader admits his handles any problem in this manner: He is always innovative & creative in his thinking, encourages and fosters creativity in others, teaches his team to be bold, and take calculated risks.

A great leader focuses on searching for and discussing solutions and does not harp on the reasons for the problem. This solution-oriented thinking results in a feeling of abundance and plenty from which the great leader operates.

This attitude empowers others to think positively and discuss their suggestions a participatory decision-making environment prevails where people are not blamed; nor are victims or scapegoats slaughtered.

Together the team compiles a list of possible solutions. Next, they brainstorm the pros and cons of each suggestion and narrow the list to the 3 most attractive solutions. The top 3 list, along with the pros and cons, will help Top Management to make better decisions faster.

Good leaders make people feel that they’re at the very heart of things, not at the periphery. Everyone feels that he or she makes a difference to the success of the organization. When that happens, people feel centred and that gives their work meaning.” ~ Warren Bennis “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Anonymous. “It’s not empowerment that’s magic, it’s accountability. Give people responsibility and the resource to get something done. Let them understand that they will be held accountable for it, that you are expecting those results, and that they are going to share in the success. Then watch what happens.” ~ Brian Tracy “ Start with the premise that the function of leadership is to produce more leaders, not more followers.” ~ Ralph Nader.

5. Is A Catalyst; Creates Pygmalion Effect; Fosters Self-Motivation
“I am personally convinced that one person can be a change catalyst, a “transformer” in any situation, any organization. Such an individual is yeast that can leaven an entire loaf. It requires vision, initiative, patience, respect, persistence, courage, and faith to be a transforming leader.” ~ Stephen R. Covey. “Treat people as if they were what they ought to be and you help them become what they are capable of becoming.” ~ Johan Goethe “Good leaders make people feel that they’re at the very heart of things, not at the periphery. Everyone feels that he or she makes a difference to the success of the organization. When that happens, people feel centred and that gives their work meaning.” ~ Warren Bennis.

Read the Pygmalion effect live case studies to see this aspect of a teacher’s influence in action. Refer The leader – team member relationship is discussed at .

The final test of a leader is that he leaves behind him in other men the conviction and the will to carry on.” ~ Walter Lippmann “The ultimate leader is one who is willing to develop people to the point that they eventually surpass him or her in knowledge and ability.” ~ Fred A. Manske, Jr.

People love to achieve more than they thought they were capable of. Going through this process of overreaching himself (while in the presence of his leader) just once in his lifetime is very often sufficient to ensure that the staff member acquires the habit of driving himself to greater heights. This leads to self-motivation, removes the dependence on the leader and feeds back into the cycle of excellent performance.

Thus “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

6. Strives for Excellence Always; Is a Transparent Influence
“A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go but ought to be.” ~ Charles A. Cerami “Leadership is the art of getting someone else to do something you want done because he wants to do it.” ~ Dwight D Eisenhower “As for the best leader, the people do not notice their existence. The next best, the people honour and praise. The next, the people fear, and the next, the people hate.” ~ Lao Tzu.

A great leader exhibits excellence in his activities and expects only the best of outputs from others. He will not tolerate slipshod work, negligence, and oversight. He will create an environment where lack of knowledge is bridged through training, mentoring or coaching. Once this is done, he will not tolerate incompetence and carelessness.

You may have noticed attributes 4, 5 and 6 are three phases in the maturing of the leader and his team members. At first in step 4 the manager creates a participatory environment and empowers subordinates, peers and superiors alike. In Step 5, the leader is a catalyst helping to speed up the process of progress and success. Finally, in Step 6, the leader goes completely into the background and his presence is not noticed except as a feeling of security and existence of a safety net.

7. Is a Good Communicator; A Great Negotiator; Nurtures Relationships
“Knowing when to keep your mouth shut is invariably more important than opening it at the right time.” ~ Malcolm Forbes “One of the best ways to persuade others is with your ears by listening to them.” ~ Dean Rusk “The manager asks how and when; the leader asks what and why.” ~ Warren Bennis “Skill in the art of communication is crucial to a leader’s success. He can accomplish nothing unless he can communicate effectively.” ~ Norman Allen “Outstanding leaders go out of the way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” ~ Sam Walton “Management is about arranging and telling. Leadership is about nurturing and enhancing.” ~ Thomas J. Peters “Learn to help people with more than just their jobs; help them with their lives.” ~ Jim Rohn.

8. Is Kind-hearted, Generous and Giving; Serves Others
“Tenderness and kindness are not signs of weakness and despair, but manifestations of strength and resolutions.” ~ Cahill Libran “A good leader takes a little more than his share of the blame, a little less than his share of the credit.” ~ Arnold H. Glasgow.

“When you get right down to it, one of the most important tasks of a leader is to eliminate his people’s excuse for failure” ~ Robert Townsend “Leadership is an opportunity to serve. It is not a trumpet call to self-importance.” ~ J. Donald Walters “All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.” ~ John Kenneth Galbraith “True leadership must be for the benefit of the followers, not the enrichment of the leaders.” ~ Robert Townsend.

“You cannot be a leader, and ask other people to follow you, unless you know how to follow, too.” ~ Sam Rayburn “All veterans know that leadership, at its best, is never autocratic, abusive, or arbitrary. Rather, it relies on commitment, communication, and character.” ~ Robert A. Lutz.

“We will receive not what we idly wish for but what we justly earn. Our rewards will always be in exact proportion to our service.” ~ Earl Nightingale.

9. Balances Confidence with Caution; Adapts Management Styles for War & Peace

“Courage is the first of human qualities because it is the quality which guarantees all others.” ~ Winston Churchill.

A great leader can balance confidence in his abilities & that of his team with the fuzzy information available to him. He can take good decisions in a timely manner, adapting his decisions according to the level of information available about the project, i.e. Project Clarity (High/Low) and Skills of the Team (High / Low).

Decision: Accept or Reject Task Based on Team Skills vs. Task Clarity
Decision: Accept or Reject Task Based on Team Skills vs. Task Clarity

With High Skills and High Clarity, the leader says, “Our plan is on target. I have every confidence that we are on the right track” and accepts the task.

With High Skills and Low Clarity, the leader says, “We have never done this before, there are areas to research as we proceed … but together we can get through it. There may be changes in project scope and/or schedules which can be re-negotiated as and when required”. The team then estimates the margins for error and accepts the task. He is transparent with the customer and with his team.

With Low Skills and High Clarity, the leader says, “I know what to do. But the team does not. We will extra time to train the team members. This can work if we get cooperation from the client and the team members,” and he may decide either to take up or drop the task.

With Low Skills and Low Clarity, the leader says, “This is a high-risk task. It is better not to accept it” and drops the task.

“A leader or a man of action in a crisis almost always acts subconsciously and then thinks of the reasons for his action.” ~ Jawaharlal Nehru “The ability to find meaning and strength in adversity distinguishes leaders from non-leaders. When terrible things happen, less able people feel singled out and powerless. Leaders find purpose and resolve.” ~ Warren Bennis.

The needs of War & adverse business situations require a management style very different from that required during times of peace & prosperity.

During adversity, the leader should feel the pulse more often, make and break decisions frequently; manage the resultant change and turmoil; take a more active part in operations; remain optimistic and resilient; combine the capability to adapt to change with the ability to size up situations and people in ways that help them make good choices and avoid pitfalls.

“In matters of style, swim with the current; in matters of principle, stand like a rock.” ~ Thomas Jefferson.

In a stable environment, an outstanding leader should
(a) have all the answers yet be willing to empower people
(b) be in charge yet delegate effectively
(c) set clear directions and guidelines
(d) then get out of the way to allow subordinates and peers to manage the operations
(d) develop strategic plans that remain valid over a longer time.

  1. Rejuvenates Self; Sharpens his axe; Transforms his Strengths into Talent
    “To have the sense of one’s intrinsic worth which constitutes self-respect is potentially to have everything.” ~ Joan Didion “As soon as you trust yourself, you will know how to live.” ~ Goethe “To know yourself is the first and most important step to pursuing your dreams and goals.” ~ Stedman Graham” Act as if you were already the person you want most to be.” ~ Brian Tracy “Nothing splendid has ever been achieved except by those who dare to believe that something inside them was superior to circumstance.” ~ Bruce Barton. “Make continuous learning and growth a part of your daily routine.” ~ Brian Tracy” The leader who exercises power with honour will work from the inside out, starting with himself.” ~ Blaine Lee “Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” ~ Lou Holtz “Take time to sharpen your axe.” ~ Stephen Covey


[1] Naseem Mariam,  “10 Traits of a Good Team Member

[2] Naseem Mariam, Article “10 Steps to Create Winning Teams … Out of Self-Centred Individuals

Also, view this article at Silicon India Blogs 

 About the Author: Dr. Naseem Mariam Ph.D. (Acu) heals people using Alternative therapies for over 10 years now. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in design and testing of applications and systems, managing large projects for customers worldwide.  During 2001 – 2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an eBook called “Project Serenity – How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”.

10 Steps to Create Winning Teams

     10 Steps to Create Winning Teams
Out of Ordinary, Self-Centered Individuals

ABSTRACT: In any business, Prosperity and Success results from Teamwork and Synergy. Often, we come across a set of brilliant individuals and wish that we could make them work together for the greater good of the entire organization. Here are the ingredients of the gel that bring self-centered Individuals together to form Winning Teams.

1. Foster harmony & trust (belong)

For individuals to work as a team, there should be an environment of trust and harmony. Individuals should feel that we would treat them with fairness and care. They must trust each other and their manager to make decisions that will benefit them. A good manager can bring diverse individuals together and within a few days get them working together with mutual respect, trust, and love.

For a few ideas on how to achieve this, read “Project Serenity – How to gain happiness and peace“. In this book, Michelle is a manager who diffuses trust and peace among her team members.

2. Identify common purpose (bond)

Team members and Management should have clarity on the common purpose of the project and the reason why the individuals are being brought together. Here we should not stop with identifying the goal of the project. We should arrive at the importance of the project to the business goals of the organization.

What is the purpose of this individual project? What effect does success/failure have for the customer, for our organization, for the individuals in the team? How does this project fit into the big picture of the mission, vision of the organization?

3. Plan, monitor & track the activities (plan)

Each project has certain activities that must be finished within a schedule. These should be planned well. Discuss with the team the estimated effort for each activity and ensure that the person assigned the activity is committed to completing it as well within the schedule. We should take care of Risk Management with preventive and contingency plans.

As a manager, think of the performance management of each individual and throw in some buffer when the going is complex. Communicate the plan to your Management and to the customer and get the support from all the stakeholders. Well begun is half done.

The other half is the tough part: monitor and track the activities of the project, re-plan and re-schedule whenever necessary. When schedule pressure tries to squeeze the sense
and fun out of the team’s lives, be sure to be around with a helping hand and lots of understanding care and sympathy.

Tempers may flare, and poor decisions may be made on the pressure of the moment. Be always aware and alert to what is going on. Stimulate corrective action through group discussions, mentoring, and counseling.

4. Assign clear responsibilities (roles)

A clear definition of what is expected of each individual in the team. What are the roles that this team needs to have and who will perform the various functions of each role? This has to be clear and well defined. Once this is done each one knows what he should contribute towards the success of the team.

5. Delegate decision-making (delegate)

With the plan and roles clear, the team just has to get on with the act. As the project progresses, there will be multiple places where they have to decide on how to proceed, how to handle unexpected contingencies. Give them the freedom to decide about the technical and customer-service related aspects of the project.

They should consult or discuss things with you, but as a manager, the best help you can give them is to ask questions and lead them to arrive at the answer and solution themselves. Encourage them to make team decisions and then keep them.

6. Improve the individuals (self)

Throughout our school and college days, we have been taught to be aggressive and plan for our advancement and progress as individuals. The industry expects us to work in teams, but our inner self always asks, “What’s in it for me?”

As a manager, we should ensure that every individual grows and acquires new skills and new technical expertise and exposure. This new learning should be consciously planned as a by-product of the project activities. This happiness at learning and growing will encourage the individuals to give their best to the project activities.

7. Hold regular meetings & outings (communicate)

Lack of proper communication is quoted as the major reason for project and business failures. Creating an excellent workable plan is just half the story: keeping the entire team aware of the twists and turns in the project is the other half. Having delegated decision-making to the individuals, you as a manager should now provide them the mechanisms to discuss their problems, consult with the rest of the team, and arrive at consensus decisions.

For this, we require regular meetings & discussions. There is a world outside of the project also: therefore, the team members should be encouraged to go for picnics and outings together. Do include the support staff in these outings, since that is the next point for a winning team.

8. Ensure support from others (external)

For a project to be successful in an organization, there are external and team members, whose help and support is required at the right times. For projects, infrastructure like machines, equipment, and software is provided, installed, and maintained by the Systems Administration Group. Marketing and Engineering teams should work together to ensure Customer Satisfaction and Delight. Then we may need external peers to review our work products. Thus, we need the support of our projects’ internal and external customers.

Internal customers are the top Management with whom we have a give and take relationship: we give them successful projects and they give us the resources to succeed. An external customer is a client or an actual customer for whom the software is being created. The project manager must guide the team members to maintain good healthy relationships with these agencies external to the team.

9. Have escalation points (back-up strategy)

Murphy’s Law states: If anything can go wrong, it will. We made contingency plans as part of the planning process. Now we need to create escape routes through which we can salvage the project when disaster strikes.

Who are the people whom we can contact to take the tough decisions like how much of the project and customer relationship we should salvage when the going gets disastrous? In the normal course, we may not need to request the help of our escalation points, but identify them upfront before the emergency situations arise.

10. Give Rewards, awards, and promotions (encourage)

The best way to encourage and create winning teams is to have rewards, awards, and promotions that emphasize the importance of teamwork. Define the criteria for winning teams and then select the best team of the organization periodically and give each individual in the team an award. Only what we recognize and praise exists and flourishes. By encouraging good teamwork, you encourage the formation of winning teams.

Follow these 10 Tips to turn any set of individuals into a winning team: whether it is in a sports team or a business project team. In today’s world, the ability to make winning teams and throw in the gel of teamwork into a group of individuals is a much-needed skill.

Keep in mind the above 10 steps each of which helps in creating and keeping a winning team together.

Ten Teamwork Quotes
1. What do you really believe makes a difference in the company? For me, it’s really clear. It’s about customers and employees. Everything else follows. If you take care of your customers and you have motivated employees, everything else follows. ~ Anne Mulcahy, CEO Xerox Corp.
2. The nice thing about teamwork is that you always have others on your side. ~ Margaret Carty.
3. Coming together is a beginning, staying together is progress, and working together is success. ~ Henry Ford.
4. Most teams aren’t teams at all, but merely collections of individual relationships with the boss. Each individual vying with others for power, prestige, and position. ~ Douglas Murray McGregor.
5. We have always found that people are most productive in small teams with tight budgets, timelines, and the freedom to solve their own problems. ~ John Rollwagen.
6. When your team is winning, be ready to be tough, because winning can make you soft. On the other hand, when your team is losing, stick by them. Keep believing. ~ Bo Schembechler.
7. The key elements in the art of working together are how to deal with change, how to deal with conflict, and how to reach our potential … the needs of the team are best met when we meet the needs of individual persons. ~ Max DePree.
8. Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. ~ Anonymous.
9. None of us is as smart as all of us. ~ Ken Blanchard.
10. The strength of the team is each individual member … the strength of each member is the team. ~ Coach Phil Jackson

Related Reading
a. Naseem Mariam, eBook “Project Serenity: How to gain happiness and peace”
b. Naseem Mariam, “Top 10 Qualities of a Great Leader
c. Naseem Mariam, “10 Traits of a Good Team Member
d. Naseem Mariam, “How to Align Your Goals for Success”
e. Naseem Mariam, “Nested Plans: 6 levels of Planning

About the Author: Dr. Naseem Mariam Ph.D. (Acu) heals people using Alternative therapies for over 10 years. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in the design and testing of applications and systems, managing large projects for customers worldwide.  During 2001 – 2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an ebook called “Project Serenity: How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”.

Increase Your Profits and Time Freedom with Outsourcing

Increase Your Profits and Time
Freedom with Outsourcing

Abstract: This article lists the 10 skills and 10 Arenas of Digital Marketing. It then describes 3 Profiles of Entrepreneurs looking to outsource tasks, their avatar description, pain points, and what they need to be more profitable online. Outsource creative, repetitive, and mundane tasks … to focus on your customer.


Digital Marketing consists of 10 Skills exhibited in 10 Digital Marketing Arenas.

The 10 Digital Marketing Skills

The 10 Skills needed in a Digital Marketing project for the success of an Entrepreneur are:

  1. Business Consultancy: Niche & Avatar clarity, Mission, Vision, Strategy definition, and alignment
  2. Content Creation: writing, marketing (copywriting), freelancing – all types of content
  3. Digital Design: logo, book covers/video/podcast thumbnails/ visuals.
  4. Mastery over Media: written spoken visual audio-visual like Books/Videos/Podcast/Visuals
  5. Flywheel Funnel: Design of Flywheel Funnel. Refer to the article “What You Get When You Outsource the Whole Flywheel Funnel” at
  6. Analytics & Optimization: Keywords, competitor analysis, SEO, analytics
  7. Marketing: Organic, Paid Ads, Social Media, Shout Outs from Influencers,
  8. Tools & Automation: Refer to the list of tools that Zapier & Pabbly integrate
  9. Community Building: Learning Management Systems, Offline, and online Meetups, Private Forums, Paid Memberships
  10. Multiple Streams of Income: Affiliate Marketing, requests for Shout Outs, Speaking Calendar.

Outsourcing & Freelancing belong both to Skills and Digital Marketing Arena where the above 10 Skills get used. As they use multiple skills, let’s put them as an Arena.

The 10 Digital Marketing Areas

  1. Website for online presence: consists of a website, Google My Business (GMB), and Blog
  2. Landing Pages to Give Gifts: email list building
  3. Paid Ads to Contact new clients: FB/IG Ads, Google Ads, LinkedIn Ads
  4. Let’s Connect to Nurture: stay in touch with Email, SMS, WhatsApp, Telegram, Bots, Mighty Networks, FB Groups, Membership Hubs, etc.
  5. Analytics to Optimize Spends: Google Analytics, Google Search console
  6. Social Media Marketing to Create Influence: IG, FB, Twitter, YouTube, LinkedIn, Podcast, Pinterest, Tumblr, etc.
  7. Author to Establish Authority; Automate for Personal Freedom
  8. Upsell to Generate MSI
  9. Outsourcing: Request for the job to be done by Gigster
  10. Freelancing: Expert who takes up Gigs requested by the EntrepreneursRefer article “Digital Marketing Gigs: Tasks that can be outsourced by Entrepreneurs to a Virtual Assistant, Freelancer, or Gigster” by Dr. Naseem Mariam,


  1. Professional I2C,
  2. Solopreneur B2C,
  3. Entrepreneur B2B, {agency will follow one of B2C or B2B depending on their end client}

Type 1: Professional – Individual to Customer I2C

A Professional has the key advantage that he/she is clear of the niche: sub-niche identification may not be very clearly defined.

3 states of current online status: no presence or basic website, an advanced website with the creation of email list creation, social media. At we need to focus only on the current state of online presence: Nil / basic & advanced

And what their desired state is:
Phase 1: basic website and Google My Business (GMB);
Phase 2: Phase 1 and Email, SMS, WhatsApp, telegram marketing, squeeze and
Phase 3: Phase 2 and Social Media Marketing, blog, coach, tribe building

Pain points: no reliable funnel of customers; no promotion events; income varies from day to day; sometimes overflow, other times trickle; no proper channel to collect testimonials; lost contact with past customers and no retargeting, no announcements of events.

Current marketing scenario: word of mouth, referrals from previous customers, doubtful, and lag time is huge. Few Ads in newspapers paid no consistent or effective use of social media channels; customer list is maintained manually along with customer issues and how it was handled or resolved

Desired state 1:

  1. 5-page website {i.e. home page, services available, tools used, testimonials, about us, contact us, training material, housekeeping pages like confidentiality, privacy}
  2. use Paid Ads,
  3. drive traffic to book a free consultation (this is the only lead magnet).
  4. Create an email list from the manual case studies,
  5. Categorize with different tags one each for type of issue solved,

Desired state 2:  as in State 1 and multiple squeeze pages with lead magnets, email autoresponder; special events for birthdays.

Desired state 3: all in state 2, use all types of SMM; 4 or 5 lead magnets; all mastery:  email SMM, lead gen, automation, affiliate, multiple streams if passive income, coach, tribe building; blitz marketing every month once or twice.

Type 2: Solopreneur – Biz Brand to Customer B2C

Current state: Good presence on any one social media platform. Not on multi-social media channels. Does not have Google My Business, website, and does not have a professional email id. No consistent growth strategy, absence of long-term vision, mission, or purpose of service. May have 1 or 2 members on his team.
Desired state: Mission, Vision, and Strategy are all aligned. Plans the content calendar for the next 3 months or at least 30 days ahead. He outsources tasks to a team of Gigsters for fast execution, A/B testing, analysis. Quick to adapt new strategies to move ahead.
Pain Points: Has a DIY attitude. Spends a lot of time and money learning multiple skills all at once, gets overwhelmed and frustrated. Does not act on what was learned. No thought of getting an ROI. The purchase of tools is without strategy buys more than one tool for the same purpose. No clear idea of niche, micro-niche, avatar, or keywords. Gets diverted by every shining object and scatters his money and efforts.
Current marketing scenario: Good in one SM (Social Media) channel. No systematic presence in multiple channels. Uses paid Ads but not optimized. Has one or max of 2 lead gen squeeze pages. Collects data but does no analysis and corrective strategies deployed. Not very successful in generating organic traffic. Not enough keyword research, often no clear Mission, Vision, and strategy
Desired state 1: Niche identified (Mission, Vision, Strategy, 60-minute elevator pitch, target avatar, keywords, Competitor analysis). Minimal website, organic and paid traffic optimized for a set of keywords, good presence in at least 3 SM channels. Conducts regular blitz events every month. Gets ROI fast: earn more than your monthly expenses. Earn a net income to cover total operating costs including the cost of paying your Mentors, monthly payments for tools, website.
Desired state 2: All items of desired state 1. Author of at least 3 books, blog very active, Social Media Marketing at least 6 out of 9 channels active and growing. At least one option in each of the 10 DM Arenas has been addressed and working fine. Testing the options and ready to scale up.
Desired state 3: Good fully organized social media content calendar. Multiple streams of Income. Regular webinars with healthy flywheel funnels. Fully automated systems to take metrics-based business decisions. Good fully filled flywheel funnels give continuous monthly income. Double comma Club. Always scaling, improving, growing depth, and width to the funnel. All 8 SM channels activated. All 4 of the keep-in-touch is ongoing.

Type 3: Entrepreneur – Brand to Companies B2B

Current state: Good presence in 4 out of 9 SM platforms, an influencer in at least 2.

Desired state: ready to scale. Wants to outsource repetitive tasks, creative tasks to free up time to focus on the Think Tank. May use a few key people. This team would be more efficient with expertise in new tools and techniques. The ideal situation would be a new product from the flywheel funnel every 3 or 6 months.

Pain Points: Lots of firefighting scenarios slow down progress. Wants to free up time by outsourcing the content on blogs and social media. Needs to regularly optimize for SEO, enhance existing content posted. Regular suggestions to improve flywheel funnel strategies based on analytics. Mastermind teams of experts can create the quantum leap to scale up.

Current marketing scenario:  Flywheel funnel working fine; yet can optimize. Needs constant monitoring and alertness to sustained negative trends. Upgrade the pictures, audio, and videos.

Desired state 1: Identify and Plug the gaps in the leaky bucket. Firefighting events decrease. Then help define strategies that enhance and upgrade Operations of the flywheel funnel.

Desired state 2: Scale-up each of 10 DM pieces and 10 Skills every month or every quarter or half-yearly.
Desired state 3: Address all 10 pieces of the DM funnel and 10 Skills. Mastermind teams are composed of in-house staff and Gigster experts. Regular discussions for maintenance, analysis, and identify the next set of improvements. This ensures a continuous increase in sales and profits.
Ryan Deiss 90-day Predictable Growth Plan
Ryan Deiss 90-day Predictable Growth Plan

Courtesy: Ryan Deiss’ “90-Day Predictable Growth Plan”


Read this article before you outsource your Digital Marketing tasks. You can describe clearly to your Gigster where you are and where you want to go. The Gigster / Freelancer and the Entrepreneur / Outsourcer now quickly have a common vision.

Additional Reading:

1. Abdullah Karadia, Article “Why be a freelancer?”

About the Author: Dr. Naseem Mariam loves to heal people. Her mission is to help super-busy over-worked housewives and executives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best mentally and physically.

As a freelancer, her areas of expertise are Content Creation, Systems Testing & Business Consultancy esp. to align a company’s Mission, Vision, and Strategy to their systems design. Her first career for 24 yrs., was in the IT industry testing systems, in-house Faculty & Project Management. Author of articles and books on Health, Wellness, and Lifestyle since 2001. For Lifestyle and Health/Wellness tips, visit her blog at and connect with her at LinkedIn and @dr.naseemmariam


Belly Loss 4 Habits Workshop


Reduce Belly Fat, Enhance Immunity, Enjoy Vibrant Health

This workshop has been held many times since its inception in July 2020. It’s based along the lines of Mr. Gopalakrishnan’s Binge Marketing with a few twists and unique additional features.

The Backdrop of Serene Wellness

Author of “Serene Wellness: Daily Practise in 7 Areas” is Healer Naseem Mariam. She had submitted her thesis for Ph.D. Acupuncture in 2013-2914. But the Degree certificate was lost in the Chennai floods. At the time the book had gone to print in Sep 2018, the 2nd copy of the Ph.D. certificate had not yet reached her. So “Serene Wellness” had to have her name as “Healer” Naseem Mariam on the cover.

Subsequently, the fresh copy of her Ph.D. Acupuncture Degree did arrive from The Open International University for Complementary Medicines, Colombo, Sri Lanka.

The first book was a Blueprint of Serene Wellness in 7 Areas, the first is Physical Vitality. Physical Vitality means a person is in Vibrant Health. In order to achieve Vibrant Health, the first step is to get rid of and keep Belly Fat away. Visceral fat has many disadvantages.

Belly Loss Blueprint: Come N.E.A.R Vibrant Health

1 in 4 Indian women aged 25+ is obese. As a young adult, Belly Fat often leads to irregular periods, hormonal imbalances, thyroid issues, PCOS, and difficulty in getting pregnant. Every girl has the innate capability of being fertile and bearing a child, but lifestyle habits have led to excess visceral (abdominal) fat and reduced her chances of becoming a mother naturally.

As a working mother with young children, often working full-time career with the stress of work-life balance, the Indian young mothers aged 35 to 45 years have little or no time to take care of their own health.

My ideal client is a 40+ corporate executive over-worked stressed out balancing office pressures and the home front where she is a caregiver to aged parents and teenage children. At the office, she is a powerhouse of authority, respect, and command. Yet, once she enters her home, the people she cares for – and would die for – treat her as a “resource”. She feels ignored, unappreciated and no one in her first circle thinks of HER emotional, physical, or psychological needs. Just because she always does what is needed, is trustworthy, reliable and a wall of strength in a crisis, people around her forget that she is human too. UNTIL the crash … 
It is to avoid just such a crash that she looks forward to my coaching.

The 3 qualities my ideal client embodies are Trust, Power, and Grace. She just needs to exercise them consistently in all 7 Areas of her life. Being her authentic self, she heals and there is peace manifested, love expressed, and joy shared wherever she goes.

That’s the story of myself ten years ago … until I found the 2 Enablers: Natural Acupuncture Therapies and Ancient Healing Secrets. Healing myself from within and creating harmony with integrity of character in all Arenas of Life turned me from a silent, passive-aggressive doormat at home to a supportive, assertive Healer and Coach. 

The book “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” by Dr. Naseem Mariam, Ph.D. (Acu) deals with 4 simple lifestyle habits necessary and sufficient to Reduce Belly Fat, Enhance Immunity and Pulsate with Joy, Energy, and Positive Vibrations. NEAR is an acronym for
N Natural Nutrition
E Easy Exercises
An Attractive Attitude, and
R Rejuvenating Rest.

“Belly Loss 4 Habits: Workbook for Vibrant Health” is Born

Some books write themselves and “Belly Loss 4 Habits: Workbook for Vibrant Health” is an example. One crazy weekend, while attending a virtual seminar on Binge Marketing conducted by Mr. Gopalakrishnan of #dmc, #dmbchennai one of the 9 Digital Masters of Digital Masters Boot camp, I was reckless enough to accept his challenge and agree to conduct a 5-day workshop using WhatsApp, video lessons and Zoom calls. I did that because I finally saw the dots connect in front of my eyes and saw the full flow from the time the workshop is announced till the time the testimonials are received for a workshop with transformational results for each participant.

Now the training material did not exist. I had 5 days before the coming Monday when I had promised TEN people (all attendees from the Binge Marketing seminar) that they would get a taste of Vibrant Health during my workshop. As I mentioned in my article “4 ways to become a Smart Prosperous Expert“, all the workbook needed from me was: Discipline + Skill + Market need.

The workbook got an Introduction explaining the concept and what was expected of the participant. 4 Chapters one for each Habit. Each chapter also had tips from the 2 Enablers: Acupressure routines, Essential Oils and Home remedies.

Next, I wanted to be sure that I addressed all the health concerns of each individual attending the workshop. So I needed a survey. I had used during my earlier Digital Marketing days of 2001-2004. So that was a natural choice for me.

Created a 4 question Healthy Habits Evaluation Quiz with simple questions:
1. Gender
2. Age in any one of 4 groups (15-25, 25-35, 35-50, 50+)
3. Health Issues {5 suggestions and one Other} and
4. When would they declare the workshop as a success {4 suggestions and one Other}

I have since then created a copy of that survey for anyone at Healthy Habits Evaluation – Awesome Influencers. All visitors are welcome to take this quiz.

Here are the Statistics as on 10-Oct-2020 of data given by the 29 participants of 4 batches of the workshop:

Here are sample Zoom call recordings saved on my Google Drive

Core Values of the Belly Loss Oaks & Olives Tribe

Core Value 1: TRUST means dependable, reliable, will be steadfast to any promise given, always punctual to appointments. Alignment of thoughts, words, and deeds. Integrity. This has the color blue. While shopping for clothes, my eyes naturally admire outfits in sky blue combined with light pink.

Core Value 2: POWER is part and parcel of every woman as a creation of the Almighty. In order to keep her family running smoothly, she is a tigress with full power, courage, and resilience to face any situation with calmness and serenity. I love the color purple which is associated with power.

Core Value 3: GRACE and gratitude. A female must be a lady full of Grace and Inner Beauty. The color that attracts me is pink, the color of grace and beauty. My late mother Mrs. Qamar Usmani was the epitome of Grace and Serene Beauty. I wish to emulate her.

Do leave your comments and feedback, DM me at @naseemmacu on IG or Twitter to inquire about the next workshop scheduled

About the author: Dr. Naseem Mariam Ph.D. (Acu) loves to heal people. Her mission is to help super-busy over-worked housewives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best mentally and physically.

As a freelancer, her areas of expertise are Content writing, Testing & Project Management consultancy esp. to align a company’s Mission, Vision, and Strategy to their systems design. Her first career for 24 yrs., was in the IT industry testing systems, in-house Faculty & Project Management. Author of articles books on Health Wellness and Lifestyle since 2001. Blogs:, Visit IG, Twitter @naseemmacu for health tips.

Sales Is An In-born Survival Skill

Sales Is An In-born Survival Skill

Abstract: At what age did we lose the ability to attract the people who would give us what we needed? The relatives and neighbors, the friends we sold our ideas and pet projects to, and the elders who gave us want we wanted. Sales is a skill that is necessary for Survival even today.

As an infant in arms, we would cry when hungry, when sleepy, to have our diaper changed; when we wanted to be picked up; when we felt lonely and afraid. As a child with caring parents, grandparents, aunts, and uncles nearby, once more it was: ask, ask, and ask once more: persistent and consistently until we got what we wanted.

Crying Baby seeks Attention
Crying Baby is a great Sales kid

Few of us, as “problem kids” would throw tantrums and even roll on the floor (if the elders let us), till we got what we wanted. In each of these situations, we acted naturally and from the heart … and sold our pet projects to the elders.

child throws a tantrum
The child throws a tantrum … and gets what he wants. He is a great salesman

Thus, Sales IS an in-born survival skill.

In the Digital Marketing world, Sales still make or break our business. Sales have always been a Survival Skill. Then why does our Education system not train us or allow us to practise this skill?

As soon as we turned 10 years old, elders started inhibiting us with their limiting beliefs. Our innocent child brains – which would imagine 10 impossible things before breakfast – got trained to “conform”.

Have you heard any of these sentences: “There’s no use your asking me again and again! The answer will always be No”; “You are not as clever as your elder brother, so don’t even try”; “To be successful at a business, your family needs to have lots of money”; “It takes money to make money”, etc.

Somewhere, between childhood and old age, our Sales skill goes dormant. Many people go to their graves with their songs still unsung, their dreams unfulfilled.

All it needs is the spark from a good Mentor to ignite the in-born Sales Skills within us. At you will find the Mentor(s) you need for any Skill in any Digital Market Arena.

Everyone is in sales. What do you sell? 

Door to door Salesman
Door to Door Salesmen trained themselves to knock at yet another door. They kept track of their success rates and doubled the number of doors visited to complete their targets

Shocking? You think you are a professional and have a great job. You shy away from sales and marketing domain areas. However, we do need to open our eyes mind and thinking to the fact that each & every one of us is in SALES. What we sell and what we trade, what items we exchange brings in the difference to our lives and the lives of our dear ones.

Software, IT Professionals: We sell our skills, our expertise in software development … as we go up the ladder, we showcase our leadership, people management, software CMMi, PMP skills … to get a promotion we need to give a good write-up about our achievements: it’s all a matter of presentation … have you heard such ideas before?

Interview as a Sale of yourself
An interview is a Sale of yourself as the best-suited person for the job, the promotion, or the new responsibility.

Managers, Sales, Marketing Departments: project pre-sales, customer discussions, showcase suitable resumes … all these are actually sales tasks. Freshers: most pitiable category in today’s fast-moving world. Industry wants experience and expertise: profile writing, resume wordings, interview, Group Discussions: you name the activity … to get the first job … a lot of sales tasks need to be completed.

Unfortunately, no one teaches these topics in schools or college.

Should we not then focus on improving our skills in SALES? What is a sale? A sale is an exchange of goods between 2 parties … where one party needs the goods and the other has the money to pay for it.

Why does the person part with money? Only because someone has the solution he needs. Be a solution finder, a helping hand, a facilitator … and you will find as much money as u need.

You will get all you want in life if you help enough other people get what they want. ~ Zig Ziglar


Train yourself to be Great in Sales … Be a Solutions Provider … and Success will follow.

Additional Reading

  1. This article is also available at Silicon India Blogs as “Everyone is in sales. What do you sell? 
  2. Imran Shariff’s article, “Top 10 Digital Marketing Companies in India.

About the Author: Dr. Naseem Mariam Ph.D. (Acu) loves to heal people. She helps super-busy, over-worked housewives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best level mentally and physically.

As a freelancer, her areas of expertise are Content writing, Testing & Project Management consultancy. For 24 yrs., she was in the IT industry as a systems Tester, in-house Faculty & Senior Project Manager. She is an author of articles and books on Health, Wellness, and Lifestyle since 2001. Visit her blogs at, and


4 Steps To Become A Smart Prosperous Expert

4 Steps To Become A Smart Prosperous Expert

By Dr. Naseem Mariam

Abstract: You know you are an Expert at something when you complete the task quickly, with ease and joy … like enjoying an evening walk. Yet the deliverable or outcome amazes the client and your team. Let’s learn the 4 Steps To Become An Expert in Any Field.


The world loves an Expert. A newbie is paid less than an Expert.  So, how do you know you are an Expert? An Expert is one who asks questions, does some analysis, and gives a simple, perfect solution to the problem at hand. He does this so effortlessly that you may be fooled. You know you are an Expert at something when you complete the task quickly, with ease and joy … like enjoying an evening walk. Yet the deliverable or outcome amazes the client and your team.

Let’s listen to the story of the Expert Plumber. One day, in a huge mansion one pipe had got clogged and water was not flowing into all the 20 rooms on the north side. An Expert Plumber was called in.  He asked for the house blueprints, studied them for some time, and walked around a few corridors listening and tapping on the pipes. Within ten minutes he located the problem pipe, replaced it, and packed up his tools. He presented the mansion owner a bill for $5000. Astonished, the butler was indignant: “But you worked on only one pipe.”

The plumber said, “$10 for fixing the pipe, and $4990 for locating the correct pipe to fix.” That is the value of an Expert in any Field.

So, how can you become an Expert?

It’s a 4-step process. Ever heard of Deming’s PDCA or PDSA: Plan- Do- Check- Act or Plan-Do-Study-Act? This was a sound strategy for the Information Age. Do-Check iterations would be many and finally, only the best solution was implemented. This was like taking a position, taking your own time aiming at the bull’s eye, experiencing a few misses, and then hitting the bull’s eye with a great solution.

Earlier, during the Information Age it was Take position, {Aim, Fire} until Success.
Note: {..} implies a repetitive loop

In the Digital Era we do not have the privilege of shooting at a stationary target. Change is the new normal. The environment keeps changing: today Reels replaces Tik Tok, Google keeps upgrading their SERP algorithms, Facebook changes its Ad rules, a social media platform Instagram gains popularity and the old myspace is forgotten.

By the time we take aim, the target would have moved away, and we would have lost yet another great opportunity. Today, we need to Fire, correct the trajectory of the flying bullet, and ensure it land bulls-eye on the moving target.

There are 3 Phases you go through in your journey towards Expertise in any field:
Newbie, Budding Expert, and Expert.

The 4 stages to become an Expert in any Field

The 4 stages remain the same whatever phase of expertise you may be in. The 4 Stages are: Learn –> {Do + Do + Review} -> Publish & Teach -> Repeat i.e. Learn once more cycle round … until you always hit the moving target.

  1. Learn

    Blended Learning
    Different methodologies and techniques to learn. Select those that suit you.

    Learning Pyramid
    Learning Pyramid: Auditory, Visual, Kinesthetic along with average Retention Rates

To pick up speed and avoid “common” mistakes, you need a Mentor and an Accountability Partner. Search for a person who has achieved success in the field you desire to become an expert. Surrender to his guidance if he agrees to be your Mentor. Join his community. Be a contributor. Learn what works and what does not from many peers around you in this safe environment. Find an Accountability Partner to remind, motivate, and cheer each other towards your individual goals.

Why you must have a Mentor

Roles of a Mentor
Roles of a Mentor: Advice, Motivate, Train. Goal Tracking. Support, Coaching, Direction, and Success

  • Too much information exists, it leads to information overload and encourages procrastination. You need structure and focus for quick, sustainable results.
  • Mentor has a community that is a safe haven for experimentation, review feedback, and help.
  • Your Accountability Partner prods and challenges you,
  • The Mentor watches over, sets challenges, and provides timely feedback.
  • To get the list of the best resources to use while creating your work: this saves you time, money, and effort.
  1. Do {Do + Do + Review}

You discuss your strategy and calendar with your Mentor and/or his team. Then put in massive action to complete all the tasks.

Why you must have a strategy and work calendar

Work Scheduler
Plan your work into a schedule. Then mark the Most Important Task MIT. Finish it in 1 chunk of time. Then select the next MIT

  1. There are many avenues to explore, the learning stage is addictive and encourages procrastination.
  2. Practise. Practise. And More Practise. Consistent, Daily Practise is a must.
    “It’s pure habit. I write from probably 7:30 till noon most days.” ~ Stephen King.

Create at least 2 chunks of 2 hours every day and decide which task, if completed, will move you fastest towards your goal of becoming an Expert. This should be your modified lifestyle for always: devote a minimum of 4 hours daily to develop and polish your art in 3-day cycles.

For example, if you want to become an Expert in content writing.
In these 2 time-slots you must do these 3 steps in 3-day cycles:
Step 1: Mind-map or write down the skeleton and Write on any topic

Write Daily
As a Content Writer, write Daily: Journal, Gratitude list, your thoughts on any topic, structured thoughts into articles for blog, chapters, or sections of a book.

Step 2: Write on another topic once more with an outline

Step 3: Polish your writing of days 1 and 2 by doing the following:

  • read it aloud to yourself & rewrite
  • read a lot esp. to get out of writer’s block,
  • use the Hemmingway app & rewrite
  • get it reviewed & rewrite

Another example, if you want to become an Expert in FB Ads: in these 2 time-slots you can Design FB Ads on day 1, design FB Ads on day 2, polish your design with a look into the FB Ads library of competitors

  1. Publish & Teach

You have to publish what you have done, be ready to receive compliments and criticisms. “When you face both compliments and criticisms with the same attitude of gratitude, then you are sure to become an Expert” ~ Dr. Naseem Mariam

Critiques and complaints teach you a lot more lessons and trigger your thoughts towards continuous improvements. The key here is to develop un-shakeable self-esteem and faith in your calling to be an Expert in your chosen field.

Content Calendar
Content Calendar Sample for a week. For a Content Writer with different task types

You could repeat “I am enough. I am awesome. I love my work. Work relaxes me. I love myself and am happiest when working. I am an Expert in my field”. These affirmations are commands to the unconscious 80% of your brain that usually lazes around doing nothing. Put it to work. Say your affirmations at the beginning of every hour that you are at work in the field you want to be an Expert in.

Why you must Publish

You are now familiar with using your work calendar. Enhance it now with the dates and times when you will publish your work.

Let us imagine that, as a content writer, every Tuesday at 11 am and Friday at 4 pm you post a new article on your blog, consistently. You send out your newsletter informing your email list about the new blog article posted. Human beings like consistency and persistence. So does Google.

If your audience knows when to expect new content from you, they will visit your blog/website to read it. Google & Social Media Channels loves comments, the earlier the better.

If your clients know that you won’t miss the deadline for sure, you’ll get more work. You can charge a premium and earn more.

Because discipline trumps skill most of the time. And skill + discipline is the surest combination to succeed.
~ Digital Deepak

As soon as you have completed a week of Step 2 ‘Do’ and have at least 2 articles published; you must teach others how you did it. Grow your tribe of believers in your work ethic around you. It’s easier to hold onto a work ethic that is the new normal among your new friends.

Another reason why you need a Mentor and his community. We have built just such a marvelous community at Come on. Hop in. Join us on this happy, rewarding journey towards becoming an expert in your field.

  1. Repeat (same as 1. Learn)

Now that you have mastered discipline with a work calendar and improved your skills using the publishing calendar, you can go ahead and work SMART too.

Next Steps

Customer Avatar
Customer Avatar Template sample with Goals and Values, Challenges and Pain points, Sources of Information, and Role

You are ready to do the ‘usual’ Digital Marketing steps to find out Market Need:

  • Select your niche, micro-niche, identify your avatar
  • Do the competitor analysis, keywords research
  • We have a great team of experts at who can help you compress time by doing your market research for you. Request for a Market Analysis, top 100 titles for your blog, content writing, FB Ads, etc.


Thus, Discipline + Skill + Market need = SMART Prosperous Expert

About the Author: Dr. Naseem Mariam Ph.D. (Acu) loves to heal people. She helps super-busy, over-worked housewives maintain health and agility with custom-designed acupressure routines. She has cured 1000+ ladies in the past 10 years, and they now perform at their best level mentally and physically.

As a freelancer, her areas of expertise are Content writing, Testing & Project Management consultancy. For 24 yrs., she was in the IT industry as a systems Tester, in-house Faculty & Senior Project Manager. She is an author of articles and books on Health, Wellness, and Lifestyle since 2001. Visit her blogs at, and


Health Awareness is a must for Indians

Top 10 causes of Death Worldwide 2015 (WHO)
Top 10 causes of Death Worldwide 2015 (WHO)

Health is an important aspect of life. A sound mind in a sound body is required to face the challenges and stress of the modern world.

However, most people are so busy in their pursuit of money that they abuse their body and mind … in their most productive years of 45+, they now start spending their amassed money on health care …

Prevention is better than reaction

A stitch in time saves nine. We need to spread awareness of simple health habits … and discipline of daily exercise, eating and sleep habits … which are mandatory to avoid waste of hard-earned money on medical expenses & services.

Moreover, most Indians have inadequate medical insurance coverage; the majority have medical insurance that is linked with their jobs …

The Good News

  • Life expectancy today is 67 years. In 1951, it was 36.7 years
  • The birth rate was 0.8 per 1000 in 1951; it is now around 25.5
  • The infant mortality rate was 146 per 1000 in 1951; it is now below 70
  • A majority of infectious diseases have been or are close to being eradicated

Health Statistics

Non-communicable diseases (NCD), principally cardiovascular diseases, diabetes, cancers, and chronic respiratory diseases, caused an estimated 35 million deaths in 2005. This figure represents 60% of all deaths globally, with 80% of deaths due to non-communicable diseases occurring in low- and middle-income countries, and approximately 16 million deaths involving people under 70 years of age. Total deaths from non-communicable diseases are projected to increase by a further 17% over the next 10 years.

These diseases are preventable. Up to 80% of heart disease, stroke, and type 2 diabetes and over a third of cancers could be prevented by eliminating shared risk factors, mainly tobacco use, unhealthy diet, physical inactivity and the harmful use of alcohol.

Unless addressed, the mortality and disease burden from these health problems will continue to increase. WHO projects that, globally, NCD deaths will increase by 17% over the next ten years? The greatest increase will be seen in the African region (27%) and the Eastern Mediterranean region (25%). The highest absolute number of deaths will occur in the Western Pacific and South-East Asia regions.

GOAL of Health Awareness

Prevent and Control Cardiovascular Diseases, Cancers, Chronic Respiratory Diseases and Diabetes

“2008-2013 Action Plan for the Global Strategy for the Prevention and Control of Non-communicable Diseases” by Dr Ala Alwan, Assistant Director-General Non-Communicable Diseases and Mental Health, World Health Organization. Also mentioned in Healthline

4 Diseases, 4 Modifiable Shared Risk Factors
4 Diseases, 4 Modifiable Shared Risk Factors

People who die prematurely from noncommunicable diseases die from preventable heart disease, strokes, diabetes, cancers and asthma as a result of increased levels of exposure to tobacco use, unhealthy diets, physical inactivity and the harmful use of alcohol; and ineffective and inequitable health care services for people with noncommunicable diseases.

4 main types of NCDs

Today, almost 75% of all NCD deaths occur in lower-income countries. India, for example, reported over 72 million cases of diabetes in 2017. It is also the country with the highest diabetes rate worldwide. Back in 1990, 15 out of every 100,000 Indian citizens died of diabetes. Today, this number has increased to 26 out of every 100,000 citizens. In comparison, Japan – a high-income country – had a decrease in the number of its population dying from diabetes, with a reduction of 8 to 7 per 100,000 citizens during the same period. ~  Fighting the world’s biggest killer

The Bad News

  • Every sixth person who dies in the world is an Indian
  • By 2010, 60% of the world’s Cardiac patients will be Indian
  • Every fourth Diabetic in the world is Indian
  • Indian teens have the world’s highest suicide rate
  • India has the highest number of people living with HIV/AIDS
  • The frenetic pace of urban life has brought affluence & a better quality of life for Indians but also a destructive lifestyle has led to a host of medical crises – all lifestyle-related disorders and diseases:
    • sexual problems from over-performance at work and no time for family life
    • stress, mid-life crises, nervous disorders
    • hypertension
    • obesity
    • cardiac disease
    • diabetes
  • A 2002 national survey in India found that
    • One in 3 teenagers had bad eyesight
    • 30% had decaying teeth
    • 17% of the country’s 250 million adolescents were overweight
    • One in every 5 teens had stress-related emotional disorders
    • With 120 million urban Indians are seriously obese ranks India among the TOP 10obese nations in the world
    • 70% of the Diabetes in India is obesity-related

The Remedy – Health Care Industry

  • India’s healthcare system is comparatively low cost.
  • The healthcare industry is at Rs. 93,000 crores and growing at 13% annually
  • Easy access to health clubs, gyms, health foods, fitness equipment, spas, slimming centres, range of pharmaceuticals and products geared to a healthy lifestyle
  • The fitness equipment industry grows at a robust 50% annually
  • The nutraceuticals industry (everything from multi-vitamins, diet supplements, sugar substitutes, low-fat foods) was worth Rs. 30,000 Crores and growing

Article: “Body of Evidence” by Dilip Bobb in Your Guide to Good Health special edition from India Today Sep 18, 2006



Key Facts

  • India has 41 Million diabetics. It could rise to 70 Million by 2025
  • Diabetes is the fastest-growing disease in the world, with 230 Million people already affected
  • Diabetes is the world’s leading cause of heart disease, stroke, blindness, kidney disease and lower limb amputation
  • The incidence of Diabetes is FIVE times higher among Asians than it is in white population
  • By 2025, every 5thdiabetic would be Indian

Can Diabetes be cured?

  • For Type 1 Diabetes, Emphasis is on halting the disease in newly diagnosed cases by modulating the immune system so it doesn’t progress to the ultimate destruction of the pancreas.
  • Another tack is to try to recreate the body’s ability to manufacture insulin by transplanting the pancreas or insulin-producing cells.
  • Stem cell research offers hope too.
  • For type 2 diabetes, public health messages promoting weight loss and exercise seems the best way to stop the disorder.
  • International studies have shown weight loss of just 5-7%and exercising for 30 minutes five time a week lowers the risk of developing diabetes by a huge 60%

Article: “Diabetes Unravelled” by Aarti Narang in Readers Digest Nov 2008


Key Facts

  • About 150 Million Indians are obese which is 15% of the country’s total population
  • A study conducted by the Obesity Surgery Society of India in leading public schools across the country shows that 30% of students are obese
  • Women are particularly prone to obesity
  • The AIIMS study on Obesity, Diabetes and Heart Disease 2002-2005 showed that nearly 50% of urban women above 25 have unhealthy body shapes
  • Experts say one of the causes of obesity in women is mental stress due to which they keep munching on food to find solace
  • If a person’s BMI is above 30 then he is obese, while BMI over 25 is a sign of overweight and a BMI of over 35 indicates morbid obesity

Article: “Cutting out the Flab” by Malini Bhupta in Your Guide to good Health – special edition from India today Sep 18, 2006



The principal environmental problems emerging in relation to cancers in Europe are the impact of smoking and poor vegetable and fruit intake. It has been estimated that doubling the fruit and vegetable intake in most parts of Europe would reduce epithelial cancers (e.g. of the pancreas, stomach, larynx, mouth, oesophagus, lung, bladder, colon-rectum, breast and prostate) by a third.

Evidence is accumulating of the subtle gene changes during the development of cancer and emerging evidence shows how both smoking and inadequate diets amplify the chances of gene instability and therefore of the cumulative genetic damage which is so conducive to the age-dependent development of cancers.

“Diet. The neglected basis for public health problems in Europe” by Professor W.P.T. James, Chairman, International Obesity Task Force, United Kingdom (Former Director of the Rowett Research Institute, Aberdeen, Scotland)


Every year, about 12 million people throughout the world die of a heart attack or a stroke.

Research shows that a number of things make us more likely to have a heart attack or stroke. These are called risk factors. Some risk factors are linked to the choices we make in the way we live. The three most important lifestyle factors are:

  • smoking and other tobacco use;
  • unhealthy diet; and
  • lack of physical activity.

Poor lifestyle choices can lead to three serious physical problems:

  • high blood pressure (hypertension);
  • high blood sugar (diabetes);
  • high blood fats (hyperlipidaemia).

Tips for reducing your risk

There is so much that you can do to reduce the risk of heart attack and stroke for you and your family. Start by making some healthy lifestyle choices:

  • If you smoke or use tobacco, quit. Avoid inhaling smoke from other people’s cigarettes.
  • Spend 30 minutes a day doing something active, like walking, gardening, or housework.
  • Eat 5 servings of fruit and vegetables each day.
  • Limit the salt, fat, and sugar in your diet.
  • Once a year, ask your doctor to check your weight, BP, blood fats and blood sugar.
  • Encourage your family members and others to change their lifestyles.

“Avoiding Heart Attacks and Strokes” WHO Library Cataloguing-in-Publication Data



Physical inactivity: There is remarkably coherent evidence that obesity, diabetes, CVD and several cancers can be substantially limited by enhancing physical activity levels. We have to reorganize our school curriculum, our road systems, our traffic policies, the provision of pedestrian precincts in town planning and the involvement of public health strategists with local government planning, so that individuals are automatically involved in physical activity as part of their everyday existence. It is a mistake to assume that one can persuade the whole population to simply exercise at weekends.

“Diet. The neglected basis for public health problems in Europe” by Professor W.P.T. James, Chairman, International Obesity Task Force, United Kingdom (Former Director of the Rowett Research Institute, Aberdeen, Scotland)

Health benefits of physical activity

Physical activity is probably one of public health’s “best buys” (13), having the following benefits:

Ø a 50% reduction in the risk of developing coronary heart disease (14), non-insulin-dependent diabetes and obesity;

Ø a 30% reduction in the risk of developing hypertension (15,16);

Ø a decline in blood pressure among hypertensive people;

Ø helping to maintain bone mass and thus protecting against osteoporosis (17);

Ø improving balance, coordination, mobility, strength and endurance (18,19); and

Ø increasing self-esteem, reducing levels of mild to moderate hypertension (20) and

Ø promoting overall psychological wellbeing (21).

For physical activity, it is recommended that individuals engage in adequate levels throughout their lives. Different types and amounts of physical activity are required for different health outcomes: at least 30 minutes of regular, moderate-intensity physical activity on most days reduces the risk of cardiovascular disease and diabetes, colon cancer and breast cancer. Muscle strengthening and balance training can reduce falls and increase functional status among older adults. More activity may be required for weight control.

WHO Global Strategy on Diet, Physical Activity and Health, The Fifty-seventh World Health Assembly

Overall physical inactivity is estimated to cause 1.9 million deaths globally. Physical inactivity causes globally, about 10-16% of cases each of breast cancer, colon and rectal cancers and diabetes mellitus, and about 22% of ischaemic heart disease. The risk of getting a cardiovascular disease increases up to 1.5 times in people who do not follow minimum physical activity recommendations.

Prevention of these diseases through physical activity and healthy lifestyles, based on strong medical evidence, is the most cost-effective and sustainable way to tackle these problems and to support positive social development.

Worldwide, more than 60% of adults do not engage insufficient levels of physical activity which are beneficial to their health. Physical inactivity is more prevalent among women, older adults, individuals from low socio-economic groups, and the disabled. Regular physical activity, active play and sports can be a practical means to achieving numerous health gains, either directly or indirectly through its positive impact on other major risks, in particular high blood pressure, high cholesterol, obesity, tobacco use and stress.

Benefits of Regular physical activity

  • reduces the risk of dying prematurely
  • reduces the risk of dying from heart disease or stroke, which are responsible for one-third of all deaths
  • reduces the risk of developing heart disease, colon cancer and type 2 diabetes
  • helps to prevent/reduce hypertension, which affects one-fifth of the world’s adult population
  • helps control weight and lower the risk of becoming obese
  • helps to prevent/reduce osteoporosis, reducing the risk of hip fracture in women
  • reduces the risk of developing lower back pain can help in the management of painful conditions, like back pain or knee pain
  • helps build and maintain healthy bones, muscles, and joints and makes people with chronic, disabling conditions improve their stamina
  • promotes psychological well-being, reduces stress, anxiety and depression
  • helps prevent or control risky behaviours, especially among children and young people, like tobacco, alcohol or other substance use, unhealthy diet or violence



There is a vast volume of scientific evidence highlighting the importance of applying a life-course approach to the prevention and control of chronic disease. From the available evidence, it is possible to state the following:

Ø Unhealthy diets, physical inactivity and smoking are confirmed risk behaviours for chronic diseases.

Ø The biological risk factors of hypertension, obesity and lipidaemia are firmly established as risk factors for coronary heart disease, stroke and diabetes.

Ø Nutrients and physical activity influence gene expression and may define susceptibility.

Ø The major biological and behavioural risk factors emerge and act in early life, and continue to have a negative impact throughout the life course.

Ø The major biological risk factors can continue to affect the health of the next generation.

Ø An adequate and appropriate postnatal nutritional environment is important.

Ø Globally, trends in the prevalence of many risk factors are upwards, especially those for obesity, physical inactivity and, in the developing world particularly, smoking.

Ø Selected interventions are effective but must extend beyond individual risk factors and continue throughout the life course.

Ø Some preventive interventions early in the life course offer lifelong benefits.

Ø Improving diets and increasing levels of physical activity in adults and older people will reduce chronic disease risks for death and disability.

Ø Secondary prevention through diet and physical activity is a complementary strategy in retarding the progression of existing chronic diseases and decreasing mortality and the disease burden from such diseases.

For example, it has been demonstrated that improved lifestyles can reduce the risk of progression to diabetes by a striking 58% over 4 years (133, 134). Other population studies have shown that up to 80% of cases of coronary heart disease, and up to 90%

of cases of type 2 diabetes, could potentially be avoided through changing lifestyle factors, and about one-third of cancers could be avoided by eating healthily, maintaining a normal weight and exercising throughout life.

For diet, recommendations for populations and individuals should include the following:

Ø achieve energy balance and a healthy weight

Ø limit energy intake from total fats and shift fat consumption away from saturated fats to unsaturated fats and towards the elimination of trans-fatty acids

Ø increase consumption of fruits and vegetables, and legumes, whole grains and nuts

Ø limit the intake of free sugars

Ø limit salt (sodium) consumption from all sources and ensure that salt is iodized.

WHO Global Strategy on Diet, Physical Activity and Health, The Fifty-seventh World Health Assembly

Also available in Silicon India Blogs

From Healing to Digital Marketing journey with DDIP Batch 4 DD Champs: Join the next batch HERE

My DD Champs batch mate Satya Narayanan describes Natural Curing without Medicine –  Alternate Medicine (AM) – (Acupressure Therapy)”


  1. MORRIS, J. Exercise in the prevention of coronary heart disease: today’s best buy in public health. Medicine and science in sports and exercise26: 807–814 (1994).
    14. POWELL, K.E. ET AL. Physical activity and the incidence of coronary heart disease. Annual review of public health8: 253–287 (1987).
    15. FAGARD, R.H. Physical fitness and blood pressure. Journal of hypertension11 (suppl 5): S47–S52 (1994).
    16. FAGARD, R.H. & TIPTON, C.M. Physical activity, fitness and hypertension. In: Bouchard, C. et al., ed. Physical activity, fitness and health: international proceedings and consensus statement. Champaign, IL, Human Kinetics Publishers, 1994.
    17. WOLMAN, R. Osteoporosis and exercise. BMJ309: 400–403 (1994).
    18. DRINKWATER, B. Physical activity, fitness and osteoporosis. In: Bouchard, C. et al., ed. Physical activity, fitness and health: international proceedings and consensus statement. Champaign, IL, Human Kinetics Publishers, 1994.
    19. PARSONS, D. ET AL. Balance and strength changes in elderly subjects after heavy-resistance strength training. Medicine and science in sports and exercise24(suppl): S21 (1992).
    20. MACAULEY E. Physical activity and psychosocial outcome. In: Bouchard, C. et al., ed. Physical activity, fitness and health: international proceedings and consensus statement. Champaign, IL, Human Kinetics Publishers, 1994.
    21. SCULLY, D. ET AL. Physical exercise and psychological well-being: a critical review. British journal of sports medicine32: 111–120 (1998).

About the Author: Dr Naseem Mariam PhD (Acu) heals people using Alternative therapies for over 10 years now. Earlier, she has worked for 24 years as a Senior Software Manager in Wipro and Aricent Technologies in design and testing of applications and systems, managing large projects for customers worldwide.  During 2001 – 2003, she wrote many articles on self-development, personal health, project management, and customer satisfaction. Revisiting that treasure trove and republishing those articles. She has authored an ebook called “Project Serenity – How to gain happiness and peace” and 3 books on Lifestyle and Wellness: “Serene Wellness: Daily Practise in 7 Areas”, “Belly Loss Blueprint: Come N.E.A.R. Vibrant Health” with its companion “Belly Loss Habits: Workbook to Vibrant Health”.